The promotion of sales

The Promotion of Sales consists of promoting a product or service, through use of incentives or activities destined to induce the consumer to be decided by the purchase.

These incentives or activities can be conformed by supplies, coupons, gifts, discounts, drawings, contests, prizes, samples free, advantages, etc.

We see next the concept of some of them, as well as some examples of how to apply them in our business:

Supplies

Supplies consist of proposals special that we do the consumer to him, for example, supply of which the consumer can take two products by the price of one, which an article by the purchase of another one can take free, or who can when buying a product, to acquire the second in the middle of price.

Coupons

The coupons consist of bonds or bonds that they give to the client owns who them, the right of being changed, being exchanged, or being used to obtain a benefit.

For example, we can place in our page Web, the possibility that the users print a coupon that grants a discount to them of 30% at the time of visiting our premises and acquiring some of our products.

Gifts

The gifts consist of flatteries that offer the clients, for example, we can send flatteries to them to our main clients in a festive date, or flatter a small gift to them by the purchase of a certain product.

Discounts

Discounts consist of reductions of the regular price of a product by a period of determined time, for example, we can offer discounts by amount, where we reduce the prices as they buy to us in greater amount, or can offer discounts by season, that consists of reducing the prices of the products that are outside season.

Drawings

They consist of activities that provide to the consumer the opportunity to gain something, for example, by each $10 of consumption, we granted a coupon to the client who allows to participate in a drawing of a device electric home appliance him.

In order to finish we must indicate that the promotions of sales not only are directed to the consumer, but also can (and we must) create promotions that benefit our intermediaries, distributers or salesmen, stimulate who them to reach majors levels of sales of our products.

For example, we can send gifts to him to our main intermediaries or distributers, or can organize a contest between our salesmen, to award to whom it manages majors sales during the period of a month.

Image: The Consumerist