The 6 more common errors of marketing

If your company is not obtaining the level of sales hoped, probably it must to some error that you are committing in marketing.

To commit an error in marketing can mean a stagnation or a diminution in the sales and, even, could get to mean the failure of the company.

Reason why we must identify and be kind to these errors of marketing, and always avoid them to as it gives rise.

And, for it, we see next which are the 6 more common errors of marketing committed by the companies, entrepreneurs or industralists:

1. Not to segment the market

A common error that usually they commit the companies is not to segment the market and to direct to its products or services to all the consumers conform who it.

They commit the error to think that all the public are similar or who their products or services could be successful with anyone of them.

But the certain thing is that the total market that exists for a product is so ample and varied that to go to all the types of consumers conforms that it, is not profitable.

Most reasonable it is to segment the market, to select one of the resulting segments of market, and to go and to only specialize in this segment of selected market.

2. To assume that if to one it likes something, also it will like to the others

Another common error that usually they commit the entrepreneurs or industralists is supposition that what to one it likes, also it would have to like it to the others.

They do not take into account that the people we are different, and that the fact that a person has certain tastes or preferences, it does not mean that the other people also have the same tastes or preferences.

Reason why before taking a decision on the basis of our tastes and preferences, we must analyze the tastes and preferences of our objective public, and design products or take decisions on the basis of these tastes and preferences, and not on the basis of the own ones.

3. To assume that if a strategy worked once or, it will always work or

Another one of the common errors that usually they commit the companies is to assume that if a marketing strategy were successful once, it will be successful always without concerning the moment or the market in which is realized.

They do not take into account that the markets are different, and that the fact that a strategy has been successful in a certain market, it does not mean that also will be successful in any other.

And they do not take either into account that the needs, tastes and preferences of the consumers change constantly, and who the fact that a strategy has been being successful for a year, do not mean that also he will be successful now.

4. To think that the clients will just by come abrir the door

Another one of the common errors that usually they commit the entrepreneurs or industralists is supposition that the people will enter to their businesses, or that will buy their products with the simple fact abrir the doors or to send the product to the market.

They do not take into account that if the consumers do not know of the existence of a business or a product, and sufficient reasons to buy, is little probable do not have they do that it.

He is not enough with offering the best product or the best service, if he does not count himself on a suitable publicity, the consumers hardly will visit or acquire our products to us.

Investment in effective publicity that allows to present us to us and to persuade the consumers so that they buy to us, always will be necessary.

5. To forget to the competition

Another one of the common errors of marketing that usually commit the companies, is to stop analyzing, to be pending, to underestimate or to ignore to the competition.

The companies only usually end up concentrating itself in their own operations, and finish forgetting the competition, until this one finally finishes surpassing them, and when they want to react already it is too much behind schedule.

Perhaps we get to forget to us the competition, but most probable he is than this one never forgets us, and it is always analyzing to us and looking for the way to us to surpass to us.

And if we are not pending of her and we are not preparations, probably we did not prune to do to him in front and this one finishes fulfilling its objective.

6. Not to listen the client

Another one of the common errors of marketing that usually commit the industralists is to assume that everything knows to it, and to ignore the opinions, commentaries, advice, critics or complaints of the client.

The industralists usually do not give the due importance to him to which the client says, and it often is translated in the ignorance of the new tastes and preferences, in continuing with same the errors, and in the impossibility to obtain new improvements.

The needs, tastes and preferences of the consumers always are changing, and if we did not listen our clients, we can be stragglers before these changes, not to react suitably and to leave our clients they finish going away to the competition.

In addition, when not listening the client we could lose to us of valuable information that lets know us of our errors, or that allow us to know forms to improve our products or services; errors and improvements that by our own account probably never we would realize.