Advice of marketing for small businesses

We see next 10 advice dedicated to small businesses, advice who are related to the marketing, and that can help to increase to the customer or the sales us.

1. To specialize in a single type of product

Producing or offering a single type of product or service, will allow us to be expert or specialistic in which we do or we offer and, that way, to be able to offer to a product or service of good quality.

Specializing us in a single type of product, also will allow us to catch more clients, since these, when seeing us like experts or specialists, will have a lifted perception of the value of our products, and they will choose to us before to the competition.

, Specializing us in a type of product will even allow to increase our prices us, since the consumers are prepared to pay more if they consider that who produces or she offers products or services, is a specialist in which does.

2.

This advice is a variation of first, consists of only directing our products to a certain type of consumer.

Focusing us in a certain public type, will allow us to specialize us in him, will not allow to know very well its needs, tastes, preferences, customs and habits; and, that way, to be able to offer a product dedicated especially to satisfy these needs, tastes and preferences; and to design strategies or to take decisions on the basis of these customs and habits.

3. To create an identity

To create an identity means to give an own style to our business or to our products.

It is to create a mark, it causes that the consumers identify themselves with her, they recognize and it at any time.

Our identity can be cradle in some differentiation or important characteristic of our products, in the style or the form in which we offered our services, in the designs or the combination of colors that we used, etc.

4. To offer variety

We must specialize in a single type of product and consumer, and to create our own identity or style, but, simultaneously, we must offer variety.

Perhaps the consumers always look for variety, we obtain that they are faithful to our products, but with time stop finding variety in them, soon they will leave us and they will go away to the competition.

In order to offer variety, we must offer different alternatives and send new products constantly, without it means to change the type or style of our present products.

5. To listen the client

To listen the client is to be permanently kind to its opinions, suggestions, commentaries, complaints or reclamations.

Even, we must try to look for this information, for example, making use of surveys, to create a mailbox of suggestions, to have a discussion with them and to ask to them which is its opinion on our products, to call them by telephone to see what so was to them with its use, etc.

It will allow us to adapt our products to its needs, tastes or preferences; and it will allow to know us what we are making bad, what we must improve, what we must clear or change.

6. To secure the data of our clients and to make a data base

We always must try to secure the data of our clients, data such as the name, direction, telephone, date of birthday, electronic mail.

That way, we will be able to create a data base that helps us to know more our clients, power to do pursuit and to maintain contacts to them with them.

For example, we can send a gratefulness card to them, congratulation or greetings and, thus, try to gain its fidelity; or we can send a bulletin printed via postal mail or a cc$bbs to its email, envelopes our new supplies or promotions to him.

In order to secure its data, we can make use of promotions, for example, to create a drawing where it stops to participate they must enter its data, or simply we can solicitárselos at the moment that acquire our products or services.

7. To detect particular needs, tastes or preferences

We always must try to detect the needs, tastes, preferences, habits or particular customs of our clients.

It will allow us to offer a customized treatment, for example, to offer a product especially designed according to the tastes or particular preferences of some client.

In order to detect tastes or preferences particular of our clients, we must to do them pursuit and to analyze, for example, which are the products that use more, which are their habits of consumption, which its preferences of purchase, etc.

8. To be kind to the competition

As well as we must be always kind to our market or objective public, also we must be always kind to our competition.

We must be kind to the strategies or action that realize, as well as to the appearance of new competitors.

This information will allow us to react quickly, designing strategies that allow us to do against his, or to make decisions that allow us to resist or to take advantage of their actions.

9. To use testimonies

Whenever it is not possible, we must look for testimonies of satisfied clients, soon to use these testimonies like presentation letter before other clients.

While they are the testimonies more and while more known they are the clients who do them to us, better impression we will cause.

We can publish the testimonies, for example, in our pamphlets or page Web; or simply we can mention to potential clients, the important clients to him that we have taken care of as well as the services that we have offered them.

10. To look for referred

Whenever it is possible to us, we must try that our clients recommend to us with other consumers.

A form to obtain it is making use of promotions, for example, giving coupons to our clients so that they are exchanged by people who they have recommended.

We always must devise strategies that allow us to be recommended, nevertheless, we must remember that the best form to obtain than recommends to us, is offering to a product or service of good quality.