Words that sell

The following are some words that the experts of marketing recommend to include in the promotion or publicity of a product, with the purpose of to stimulate the consumer to that it is decided by the purchase.

They are words that have the psychological power to induce the consumer to that it acquires a product or service and that, combined with a clear message and attractive, they can be an effective tool at the time of promoting or publicitar a product.

Whenever we promote our products or services, we must try to include these words in the advertizing or promotional message.

But when doing it, we must avoid to abuse its use, and try that they appear of natural form in the message, and not that seems that they have been put intentionally with the purpose of to influence in the consumer.

Some of these words that sell are:

• Free: whenever we listened to the word free, our senses awake; to all we like to secure the things free; example of the use of this word: by the purchase of a product the second llévese free.
• Discount: if something is not totally free, at least that has some discount or reduces; in addition, if it is in discount is an opportunity that we do not have to fail to take advantage of; example: we offer a discount to him of 20%.
• Saving: if it is not free, and it does not have discounts, at least that allow us to save something; example: with this promotion you will save until in a 30%; with this printer you will save in red.
• Guaranteed: all we looked for confidence and security at the time of buying a product; we want to make sure that there is no risk in the purchase; so if the product says to be guaranteed, then it must be guaranteed; example: product totally guaranteed.
• Verified: if a product proven and is verified, then it is guaranteed; example: the results are verified.
• Limited: if a product counts on a limited stock, then it must be an exclusive product and it can be an opportunity to distinguish to us of the others; in addition, if a product or a promotion is only per limited time, probably they are good; so there is to hurry and not to lose the opportunity; example: limited stock; supply per limited time.
• Easy: nowadays, nobody wants to be complicated the life neither to waste the time, we want to obtain and to make the things of possible the simple and simple way the more; example: easy installation of the product; payment facilities.
• Express: as well as we want the easy things, also we want that these are fast; we want to obtain and to make the things of the possible fastest way; example: fast delivery of the product; you will obtain expresses results.
• Results: all we want to obtain results, and if a product says that we will obtain results, then we will obtain certainly them; example: in less than one week you will obtain the results.
• Better: all we want to always have the best thing, and if a product claims to be the best one, then it must be; example: the best product of the market.

Using these words does not guarantee to us that the consumer will acquire our products or services, because on it other factors depend such as the attractive clarity or of the advertizing message, the quality of the product, or the image of the company; but they could help us to urge the consumer to that it chooses to us before to the competition. To use these words correctly can be the difference between a message that happens unnoticed and a message that generates sales.