How to lose clients by a bad attention

Many companies, in their eagerness to increase the sales, look for to count on best products, the best prices, the best supplies; but they neglect one of the most important aspects: the attention to the client.

A client badly taken care of, will avoid to buy to us and, in the case that or she has bought to us, never the more she will return to us to buy or to visit. But, which is worse still, it is than it is very probable that it speaks bad of us and it tells his bad experience to other consumers.

If you want to lose your clients, that is to say, if you want to avoid that they buy to you or, in the case that already they have bought, to obtain that never more they return to do it, dales a bad attention. For it you must do the following thing:

If you want to avoid that the client buys to you:

• you do not greet it when it enters to your business.
• instead of to smile to him, mantén a severe face.

• when it enters to your business, ignóralo and leaves rambles by the premises.
• or, in any case, acércate and pégate more than you can to him.
• you do not show interest when it does some consultation to you.
• you do not count on all the information that could solicitarte.
• you are not present when it could ask for your aid.
• hazlo to hope to take care of it.
• mantén a lethargic attitude, without desire to take care of it.
• presiónalo so that it buys in one go.
• if it requests something, atiéndelo to you, but of bad way.
• it discusses with him, and it always tries to gain the discussion to him, never him DES the reason.
• you do not worry about the hygiene of the premises.
• you do not worry about your personal appearance.
• you do not make any type of concession, follows the policies of the company exactly.
• it asks if you for some product that you do not have, dile simply that you do not have it, and not him DES no explanation.

If you want that the client does not return to comprarte or to visitarte:

• véndele as it is the product, does not matter that he is defective, or that is not the one that in fact needs.
• véndele a product of bad quality, but hazle to think that it is a good product.
• dile that the product owns some characteristics that in fact it does not have.
• dile that the product goes or with him, or whom it has left or, even though it is not certain.
• ponle several ties so that it can make his purchase effective.
• you do not fulfill the downtimes.
• you do not fulfill the agreed promises or conditions.
• not him DES thanks when it has bought to you.
• once you secured its data, it constantly sends post office with the new supplies or promotions to him, or llámalo constantly by telephone to communicate to him on new products.

Obvious, nobody wants to lose clients, therefore, we do not have to follow this list, but we must have presents/displays it to know what is what we never must do.

And, once we are conscious of things that we must avoid to make to lose our clients (or to avoid that they do not buy to us, or that stops doing it), we must communicate them to our personnel (especially to our salesmen) they avoid so that them, and rather are concentrated in offering a good service to the client.