Importance and characteristics of the planning

The planning or planning is the process through what company it analyzes the external atmosphere, it analyzes his internal situation, it elaborates objectives according to these analyzes, and designs strategies and courses of action destined to reach these objectives.

Importance of the planning

Whatever size of a company, the planning is fundamental for the success of this one due to the following reasons:

It serves basic for the other functions

The planning serves as it bases you stop the other administrative functions (organization, coordination and control), serves to organize resources, it serves to coordinate tasks or activities, and serves to control and to evaluate results (when allowing to compare the results obtained with the planned ones).

It reduces the uncertainty and it diminishes the risks

The planning allows to reduce the uncertainty and to diminish the risks, when analyzing the present situation, the possible future events, proposing objectives and to draw up courses of action.

It generates commitment and motivation

The planning generates the commitment and the identification of the members of the company with the objectives and, therefore motivates, them in its attainment.

Characteristics of the planning

All good planning must count on the following characteristics:

It is precise

The planning must contemplate to specific objectives, that is to say, nongeneral missions but objectives that can measured; also, it contemplates to strategies or concrete actions that allow to reach these objectives.

He is feasible

The planning, before being realized, must consider the resources and the true capacity of the company, and it does not have to propose objectives or strategies that are outside the reach of the possibilities of the company.

He is coherent

The planning must consider all the plans of the company, are of length, medium or short term; it must be coherent with all the other plans and, that way, to obtain efficiency in his execution.

It is evaluated constantly

The planning must be evaluated constantly, it is due to permanently control and to evaluate his development and its results.

He is flexible

The planning does not have to be written in stone, must sufficiently be flexible like allowing to changes or corrections when they are necessary, for example, when it is necessary to adapt it to the sudden changes of the market.

It generates participation

The planning must jeopardize the participation of all the members of the company, all must contribute in their elaboration and development.

It generates motivation

The planning must identify and jeopardize to all the members of the company with the profit of the objectives and, that way, motivate them in its attainment.

He is permanent

The planning is a permanent process and continuous, once fulfilled the objectives, it must proposes new goals.

In order to know the process or the steps necessary to realize a planning, we invited to you to read the article the planning of a company.

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