Strategies of little ethical sales
Writing in: Sales
These are some of the strategies or practices of sales that realize the salesmen or companies at the time of wanting to convince the consumers to acquire their products, and that to a certain extent could be valid, but that we could consider at least ethical:
- to affirm that the promotion is on the verge of culminating, and that we must take advantage of it immediately before it finishes, when most probable is than this promotion just begins.
- to affirm that for being an old client or frequents, are going to leave to us a low price or to offer a certain promotion, when in fact this price or promotion is offered to him the same to everybody.
- to say that the product is about to run out itself, and that we must acquire it before it happens, when in fact still they are many products in warehouse.
- to say that we have left beneficiaries with a certain promotion or product, when in fact to this promotion or product it is offered to him to any person, for example, when it calls us to a bank to congratulate to us by to have approved for a loan, when in fact never we have asked for no.
- when they put a great announcement or poster very offering a product to a price below the habitual one, but down and with letters the small Lees who by the purchase of a product, we will be able to buy the second to the mentioned price above.
- when in an announcement or poster, they indicate in great numbers a price below the habitual one, but the flank very small numbers are observed that cannot see from far, that they say: 99.
- when in some promotion or publicity they indicate to the price of a certain product or service, but they do not indicate to the other additional costs to this product or service, for example, when the banks announce the cost of a credit, but they do not indicate, or they do not indicate, the costs clearly additional that it implies this credit.
- when the companies offer the great liquidation, giving to understand that all the products will lower of price during this one, when in fact, once arrival the “great liquidation” only lowers the prices of some few products.
- and, finally, a strategy that will find much in Internet, is which where they affirm that a product (for example, a manual or e-book), is valorized in thousands of dollars, but that they will give it to us by a few dollars, or even free.
Perhaps these strategies or practices of sales, are annoying for the consumer with certain experience and that it knows them, but they can be effective with the inexperienced consumers.
It will depend on one like entrepreneur or industralist, considering them ethical or no, and will be only of him, according to its values and principles, the decision to apply them in its business or company.
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