How to promote a virtual store

To have a virtual store or tends online offers the possibility of counting us with million potential clients; but nobody knows of our business or reasons sufficient to buy our products, will be little probable that do not exist it does somebody it.

Reason why to be successful with a virtual store, it is not enough with having a good design or selling good products, but we must try a good traffic of visits towards our store, and also stimulate the consumer to that it buys our products. And the form to obtain it is through the promotion.

Next we see which are the main forms to promote a virtual store:

Positioning in finders

As a rule, most of the visits that a virtual store receives, come mainly from the finders (, Google), reason why the main form to promote a virtual store is trying a good positioning to him in the results search of these finders.

To have a good positioning in the results search not only gives the possibility us of having a greater traffic of visits towards our store, but appearing in the first positions of the finders generates in the consumers a greater sensation of confidence.

To position in the finders a virtual store or any other type of page Web, can take something of time, and depends on several factors; between the main ones they are the external liaisons that notes towards the Web site, and the suitable use of key words.

While they are more the external liaisons located in Web sites of quality, that aim towards our virtual store, better it will be our positioning in the finders. A form to secure these connections is sent articles to sites that allow to publish them and that allow us to put underneath each article a connection towards our store.

The other form to obtain a good positioning is making a good use of key words; for example, if we want that our store is found whenever somebody digite in the finders the words “Peruvian crafts”, we must try that these words are repeated during all our Web, for example, in the titles, texts and, of being possible, until in the name of the dominion.

But always we must try that they are placed of natural form, and that does not seem to be placed artificially with the purpose of to affect the results search, because we could be penalized by the finders and, instead of of increasing our positioning, we could obtain that they decide to diminish it.

Publicity online

To make publicity online consists of making publicity in Internet, which basically consists of placing graphical or textual announcements in other Web sites; for example, by a periodic payment, we can place banners advertizing in related Web sites to the thematic one of our business that offer this opportunity.

An effective form to realize publicity online is through program Adwords de Google, which allows us to place our announcement in different related sites from the thematic one from our business, paying by the clicks that the visitors do in our announcement.

Another form to make publicity is writing articles related to our products (for example, advice on the use adapted of these) in sites that allow it to us, and that underneath each article, gives an expert opinion on to us to place a small review of our virtual store (also trying to include a connection towards this one).

Publicity offline

Although our virtual store can be based exclusively on Internet, we do not have to misestimate the opportunity to realize publicity offline (publicity outside network).

For example, we could announce in average traditions such as the television, radio or written prey; although also several other alternatives of smaller cost exist such as announcements in small posters or posters, distribution of steering wheels, business card creation, announcement in yellow pages, article preparation to dress advertizing, etc.

Email marketing

Another form to promote our virtual store is making use of the email marketing, for example, when counting on a cc$bbs or when sending emails to our main clients where we let know them, for example, of the launching of our new products or promotions.

Promotions of sales

Another form to promote our virtual store is making use of promotions of sales such as supplies, discounts, coupons, gifts, drawings, contests, etc.

For example, we can free flatter a product by the purchase of another different product, or send an email to our main clients offering to them a coupon of discount which can be exchanged at the time of buying one of our products.

Good presentation of the product

Good presentation of product implies that each of our products exhibited in our virtual store counts on a good image (that is not very small and that shows clearly the product), an attractive description (that emphasizes the main characteristics or benefits of the product), and to count on a good variety of products (to count on a good product stock which, as well, is renewed constantly).

To promote products in other Web sites

Another form to promote our virtual store is promoting our products in Web sites such as marketplaces or sites of auctions such as Mercadolibre or eBay, which allows us to exhibit and to sell our products, as well as the opportunity to promote our virtual store and, that way, to obtain a greater traffic of visits towards this one.

Image: annaOMline