Advice on the use of showcases

The showcase is an important element in the marketing of a retail business, mainly when this one is located in a zone with a good affluence of public.

An attractive showcase will draw attention of the consumer, it will give a good image him of the business, it will stimulate and it to that it enters to the premises and that acquires products.

Even, when a consumer does not get to enter the premises, an effective showcase will promote of such way products, that the consumer probably remembers them, and decides to return requires when them.

We see next some advice related to the use of showcases, that will help us to have an attractive and effective showcase:

• the exhibited products must be the novel and more attractive products.
• he is recommendable to show the prices of products.
• he is preferable not to exhibit the most expensive products.

• the disposition of products must be harmonic.
• he is preferable not to exhibit too many products.
• the products do not have to be located so close of others.
• the zones that catch the greater attention are the central zone around the eyes, and the zone of down; the zone of above would have to be reserved to show posters or for the decoration.
• to make sure that the exhibited products are in stock.
• he is preferable that the products have certain relation to each other, unless the space of the showcase is so ample that it allows to show several types of products.
• the showcase must have a design and attractive scenery, but try that these do not opaquen to products.
• the decoration does not have to be excessive.
• an attractive combination of colors is due to look for, that emphasizes the products, and that correspond with the style of the business.
• for the decoration of the showcase to use subjects related to the type of exhibited product, or to the time or festive date that come near, for example, related to day of San Valentin or Christmas.
• to consider the bottom of the showcase, which must cause that the products stand out.
• the showcase must count as much on a good illumination by day as at night.
• the illumination must emphasize products.
• the cleaning of the showcase must be impeccable, including products, the scenery and, mainly, the moon or the glass of this one.
• the showcase must be cleaned regularly, it is due to avoid the dust accumulation and the presence of dead insects.
• the showcase must constantly be updated, always to equip it with new products and scenery.
• to rotate the products at least every three weeks, to show to variety and the present time.
• to be different themselves from the others, to try a showcase that emphasizes or are distinguished of the others; this will be effective, mainly, if the showcases of the other businesses, are similar to each other.