Promotions of sales

The promotions of sales are incentives conformed by supplies, discounts, coupons, gifts, drawings, contests, advantages, etc.; that they have as an aim to promote the sale of products, inducing to the consumer to that is decided by the purchase.

We can to use promotions of sales at the time of to send new product, when sales have handicapped, when we want to be able the loyalty of the client, to make against the strategies of the competition, or at any time that we want to obtain a fast increase of the sales and, therefore, let grow the business.

But before sending a promotion of sales, we must make sure that we will be able to take care of all the clients require who it and who, obvious, the investment required for the implementation of the promotion, is compensated with the increase of the sales that it generates.

Next we see a list of some examples of promotions of sales that we can use, some of them we will not be able to use them for the type of business who we have, but can use them as guide or reference to create ours.

Examples of promotions of sales:

• to offer the sale of two products by the price of one.
• to free offer a product by the purchase of another different product.
• to offer a second product in the middle of price, by the purchase of first.
• to free offer a service for the clients who visit to us for the first time.
• to offer a product or service free for the first 10 people whom they buy to us or they visit to us.
• to offer a discount if the client recommends and brings to our business another client to us.
• to offer a discount to the first 10 people whom they buy to us or they visit to us.
• to offer a discount to the people visit who us in a certain date.
• to offer a discount of 20% to the people who cut a coupon that we publish in a newspaper or a magazine, and that presents/displays it to us when visiting to us.
• to offer a discount of 20% to the people who print a coupon published in our page in Internet, or which there are we have sent them via electronic mail, and that presents/displays it to us when they visit to us.
• to offer a discount of 10% to the people who buy ours by products by Internet.
• to offer a discount of all our products for being the month of our anniversary, or for being a special date related to the products that we sell.
• to create a drawing between the all the clients who have visited in the day to us, which must fill a coupon at the time of entrance, and to deposit it in an amphora where they will be drawn for when finalizing the day.
• to give a coupon by each US$50 of consumption, which will allow the client to participate in a drawing that will be realized in a certain date.
• to create a contest between our clients, for example, a contest to see who raises a greater weight in a certain machine of our gymnasium.
• to give to a small gift or flattery by the purchase of our products (preferably that has the printed name of our company).
• to free send small gifts or products to our more habitual clients.
• to offer tastings or courtesies, where the clients prove some of our products free.
• to give to exhibitions or demonstrations where the consumers can appreciate the operation of our products.
• to give small to free char them or courses on the use of our products or some activity related to them, for example, if we have a business where we sell adornments for the home, every week or every two hours we can offer a small factory exceeds how to make some type of manualidad.
• to create programs of cumulative points, for example, to offer a special card where the clients go to accumulating points as they are acquiring our products or services, and that later, once reached a certain number of points, can cajear them by products free or discounts.

As he aims end we must indicate that the promotions of sales we can use not only them with the final consumers, but also, with our salesmen or distributers, with the purpose of to stimulate the sales that they realize; for example, we can make contests where one awards our more efficient salesmen, or to whom they manage to sell a guaranteed amount of products, to send gifts to our main intermediaros or distributers to them, to free offer products to them by the purchase of a certain amount of products, etc.