Strategies of prices

1 May 2009 - 18:44

The price is the monetary value that we assigned ourselves to him to a product at the time of selling it, and strategies of prices are simply decisions that we took related at the cost of a product.

We see next which are the main strategies of prices that we can apply in the following situations: when we are going to introduce a new product to the market, when we have already fixed a price initial, and when we are going to offer a discount:

Strategies of prices for new products

When sending a new product to the market, we can use the following strategies:

• to fix a price to initiate relatively high so that, that way, to take advantage of the purchases done as product of the newness of the product, that is to say, to take advantage of it purchases done by consumers interested in the newness of the product, and who count on the economic capacity to acquire it; and, that way, to obtain majors utility margins. Once satisfied the demand of the objective public, it is possible to be diminishing the prices, and to look for to penetrate in new markets.

Labels: Strategies of marketing, Marketing, Product

Published in Marketing | 2 Commentaries”

Sources of financing for a company

29 April 2009 - 18:33

One of the functions of the finances in a company, is the one to look for financing.

This search of financing basically occurs by two reasons:

• when the company has lack of liquidity necessary to do against the daily operations, for example, when it is needed to pay to the debts or obligations, to buy consumptions, to maintain the inventory, to pay pays, to pay the rent of the premises, etc.
• when the company wants to grow or to expand, and it does not count on the equity capital sufficient to do against the investment, for example, when it is wanted to acquire new machinery, when it is wanted to count on majors equipment, to obtain a greater merchandize or raw material to increase the volume of production, to penetrate in new markets, to develop or to send a new product, to extend the premises, abrir new branches, etc.

We see next which are the main sources of financing to which we can resort in search of that one money or financing that we could need to continue working like company, or to invest and to let grow it:

Labels: Finances

Published in Finances | 3 Commentaries”

Concept of leasing

28 April 2009 - 18:19

Leasing or financial renting, is a contract of renting with purchase option, by means of which a person or company (renter or user), asks for a bank, financial institution or society of leasing (landlord) that acquires the property of a good (generally machinery), so that later him bristle its use in exchange for the payment of periodic rents (is rented it) by a certain term; and, in which, once concluded, the option must to buy the good to him.

In the leasing contract the following elements are due to brief:

• Renter or user: person or company who will make use of the good in exchange for the payment of periodic quotas to the landlord during the time that lasts the contract; and that once culminated this period, will have the option to buy the good to him.
• Landlord: bank, financial institution or society of leasing that to request of the renter, acquires the property of a certain good to a certain supplier, soon to rent it to the renter.
• Supplier: company to which the landlord is going to him to buy the good.
• Well: object of renting, fixed assets generally constituted by machinery or equipment.

Labels: Concepts, Finances

Published in Finances | 2 Commentaries”

How to decorate a business with little budget

27 April 2009 - 19:29

To decorate a business could mean an extra cost that we could not be able to cover, mainly, when initiating the business.

But the costs in the scenery of the premises of a business would not have to be a problem, since with a little creativity, we can decorate it with little budget or investment. We see next some ideas of how to obtain it:

To use plants

We could choose to place flowerpots in the entrance or the corners of the premises, to place small flowerpots in the windows, to use hanging baskets in the walls, etc.

The use of plants usually is a form effective and economic to decorate a business, but to use them he is necessary that we make sure to take care of them and to maintain them in a good state, avoiding that they fill of dust or that get they to need irrigation.

To exhibit the work of local artists

We can make contact with enemy with some local artists, and propose to them to exhibit its works in the facilities of our business.

Labels: Advice, Marketing

Published in Marketing | 1 Commentario”

How to evaluate a project of investment through THEY GO

24 April 2009 - 17:18

It is that we want to create a new company, to develop a new product, abrir a branch, to acquire new machinery, to penetrate in a new market or to enter in a new heading of business; the most effective form to evaluate the yield of these projects of investment, is using GO.

It is enough with finding GO of an investment project, to know if this project will be viable or no.

Also, in the case of having several options investment, THEY GO allows to know us which among these projects is most profitable.

The Net Present Value (VAN) is the turn out to remain to Up-to-date Net Beneficio (BNA), the investment of the project:

Up-to-date Net Beneficio (BNA) is the resulting amount of the flow of box total project, but turned to a present value through a Rate of Discount.

Labels: Finances, Plan of businesses

Published in Finances | No commentary”

Crossings of businesses

23 April 2009 - 18:49

It is that we want to announce or to acquire a crossing, we can go to the classified warnings of the newspaper, to the warnings of crossings in Internet, engage to the services of some real estate agent or some specialistic company in the subject, to go to the municipality and to consult if they could promote the sale of our business or if they have knowledge of which it is for sale, or simply to offer to him to somebody our business, or to go to some and to communicate our interest and our intention to them to buy it.

A form simple to begin this task of announcing or of looking for crossings of businesses, is going to the warnings in Internet, for it, we recommended the following pages to you:

If you live in Argentina: Evisos of Argentina.

If you live in Spain: Negocius Spain, Nogozios, District business or Bizalia.

If you live in Colombia: Evisos of Colombia.

Labels: Creation of businesses

Published in Creation of businesses | No commentary”

How to know how much it is worth a business

22 April 2009 - 18:50

The knowledge whichever bond a business, in the case that is ours, will allow to know us to we can sell how much it; or in the case that is not ours and is on sale, it will allow to know us how much we can offer by him.

In order to find the value of a business we must take into account several factors such as the price average from other similar businesses, the assets (machineries, equipment, furniture, etc.) and liabilities (debts, patrimony, etc.) that are controlled, the mark, what so known is the business, the time of operations, the perspective of growth, etc.

The recommendable thing always is to look for the consultant's office of some specialist in the subject.

But simple and effective a method that we can use to calculate the value of a business is the method of discounted flow of box.

This method is based on the capacity of the business to generate money.

It consists of making a projection of the flow of box for next the 5 years, and turning the final result, in a present value.

Labels: Finances

Published in Finances | 2 Commentaries”

How to register a mark

21 April 2009 - 18:41

The mark (or trade name) will be the name, term, word, sign, design or a combination of them that will allow us to distinguish our products or services of those of the competition and, simultaneously, to heighten our publicity, allowing us to persuade or to familiarize our products or service to the consumer.

In case we are safe in the election of our mark, and have great plans for her, it is very important we protect that it, that is to say, we register who it; that way, we will avoid that other companies can use the same mark or a similar, or that somebody wants to us to copy to take advantage the prestige of our mark.

Next we see the generic procedure or steps necessary to register a mark:

1. To go to the registry office of marks

The name of this office could vary from a country to another one, could be called the Office of Marks, the Office of Marks and Patents, the Office of Distinguishing Signs, etc.

2. To look for mark antecedents

Once in the office of marks, we must ask for a search of antecedents, that consists of a search of equal or similar marks to which we want to use, so that we make sure that an equal or similar does not exist to which we want to register.

Labels: Creation of businesses, Step by step, Product, Promotion and publicity

Published in Creation of businesses, Promotion and publicity | No commentary”