Steps to realize a segmentation of markets

24 November 2008 - 15:55

The segmentation of markets consists of segmenting or dividing the total market that exists for a product in different homogenous markets (made up of consumers with similar characteristics), and then, to select among these resulting markets, the market or the markets that are more attractive to penetrate.

The reason of segmenting the market is that the total market that exists for a product so ample and is varied, that he is not profitable to adapt our product for each type of consumer that can exist in this market, most reasonable is to identify types of consumers with similar characteristics, to select the most attractive group for our business, and to focus to us only in him, to specialize us in him, and to direct to our product or service only towards him, obtaining therefore a greater effectiveness.

In order to have in more clear the concept of the segmentation of markets, we see next which are the steps or stages to realize one:

1. To segment the total market

In the first place we identified the total market that exists for our product we segmented and it or we divided in different homogenous markets (made up of consumers with similar characteristics) with the purpose of to be able to realize a better analysis.

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Labels: Concepts, Study of market, Marketing, Step by step

Compártelo

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Concept of the investigation of markets

23 November 2008 - 16:16

The investigation of markets consists of collecting certain information coming from the market to be analyzed, and then, on the basis of this analysis, to make decisions or to design strategies.

We can realize an investigation of markets, for example, it stops:

• to find a business opportunity.
• to know if a future business could be profitable.
• to know if a new product could be successful.
• to find the reason or solution of some problem, for example, of finding the reason of the diminution of our sales.
• to analyze our competitors.
• to foretell our demand.
• to know if to export to a certain country it could be viable.
• to confirm a hypothesis, for example, the hypothesis that a reduction of 10% of our products, will produce sufficient sales as to compensate this reduction.
• to know information statistical, for example, to know which is my participation in the market.

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Labels: Concepts, Study of market, Tools of business, Marketing

Compártelo

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Concept of marketing

23 November 2008 - 13:06

In order to be able to apply marketing efficiently in a business, it is necessary that in the first place we have or the clear one which is its concept and which are their main functions or stages.

Many owners of business think that marketing is only related to the publicity or the promotion, when the truth is that marketing includes many other aspects.

In this summary we will see which is the definition of marketing and which are their main functions or stages so that, that way, knowing in clearly it, becomes easier to know to us how and when to apply marketing in our business.

Marketing (or marketing research) is the set of actions that can be realized for all the referring one to the relation that exists between the market (or the consumers) and a business or company. Action such as the compilation of information coming from the market (for example, to know needs or tastes the consumers), the product design (that are in charge to satisfy these needs or tastes), the information of the existence of our products to the consumers, the distribution of our products to the consumers, etc.

In other words, when we are compiling market information, when we are designing a product, when it we are publicitando and when it we are distributing (all of them referring actions to the relation that is between the market and a business), is that we are applying marketing.

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Labels: Concepts, Marketing

Compártelo

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