How fidelizar to the client
10 June 2009 - 19:55
Fidelizar to the client consists of causes that the client returns to buy to us and who becomes a client frequents or regular.
We see next a technique fidelizar to the client, who consists of the execution of 6 steps:
1. To design a product of good quality
In the first place we must design a product or service of good quality, that it satisfies the needs, preferences and desires of the consumer.
This first step is fundamental if we want to obtain that the client is decided to repeat the purchase.
2. To make notice our existence and cause that they buy to us
Secondly we must communicate the consumer to him who we counted on a quality product and that can satisfy its needs, preferences or desires. For it we make use of the publicity.
And so that the consumers are decided to acquire our products, we can make use of promotions of sales, such as supplies, discounts, drawings, etc.
3.
It is not enough with offering a quality product and that satisfies needs, preferences and desires; in order fidelizar to the client also it is fundamental to offer a service to the client of good quality, that is to say, a good attention, an amiable treatment, a good atmosphere, a customized treatment, a fast attention, etc.
4. To secure the data of the client
Once the client has been decided by the purchase we have taken care of and it suitably, we must try to secure its personal data, such as its name, direction, telephone and electronic mail; and to point them in a data base.
For it, simply we can pedírselos, for example, saying to him that we are going it to call to know how if the product arrived in good conditions, to know how it is going to him with its use, or to make him arrive our new promotions.
Or, in any case, we can try methods not as direct as, for example, to invite them to participate in promotions that allow us to collect their data, for example, to invite them to participate in drawings where it stops to participate they must provide its data to us.
5. To maintain contact with the client
Once we have secured the data of the client, we must use them to maintain contact with him, for example, we can call it to know how if the product arrived in the agreed to conditions, to call it to know how how first week of use is going him with the product during his, to send letters to him of gratefulness by its purchase, to send postal of greetings or congratulations by its birthdays or some festival, etc. to them.
The idea is to make feel important and special the client, and let him know that we worried and we interested in him.
6. To send promotions to him
And, once we have maintained certain contact with the client, we must be useful to let know of our new products or promotions him.
For it we can make use of telephone calls, pamphlet shipment, shipment cc$bbses, etc., through which we will communicate to them on the launching of our new products, on our new promotions, new supplies and new discounts.
In this last step we must avoid to inconvenience to the client and not to abuse the use of these promotions; we must be amiable with him and, for example, when calling it by telephone, to communicate to him amiably that we are about to send a promotion that could perhaps be of its affability.
Also, of being possible we must offer promotions to him that fence in agreement with their needs or specific preferences, for example, if we noticed that a client always buys a certain type to us of product, we can offer special discounts to him only for this type of product, or offer new products to him that could be complementary with that always it uses.
Labels: Marketing, Step by step, Service to the client
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