How to attract clients

26 January 2010 - 18:06

Or that we finish mounting a business, or that our business or has been some time in the market, our objective always will be to attract clients our business.

What we will see next is a method to attract clients made up of 3 steps:

1. To create an attractive business

The first step to attract clients consists of creating an attractive business, that is to say, a business that draws attention, that creates interest, that attracts clients, and who cause that these decide to return.

Many forms exist to create an attractive business, next we presented/displayed the main ones to them:

• to offer a product of excellent quality: to offer a product of excellent quality consists of offering a product that satisfies the needs with the consumers, but who in addition, exceed their expectations.

Labels: Marketing, Step by step, Sales

Published in Marketing, Sales | No commentary”

Words that sell

17 November 2009 - 17:16

The following are some words that the experts of marketing recommend to include in the promotion or publicity of a product, with the purpose of to stimulate the consumer to that it is decided by the purchase.

They are words that have the psychological power to induce the consumer to that it acquires a product or service and that, combined with a clear message and attractive, they can be an effective tool at the time of promoting or publicitar a product.

Whenever we promote our products or services, we must try to include these words in the advertizing or promotional message.

But when doing it, we must avoid to abuse its use, and try that they appear of natural form in the message, and not that seems that they have been put intentionally with the purpose of to influence in the consumer.

Labels: Marketing, Promotion and publicity, Sales

Published in Marketing, Promotion and publicity | 1 Commentario”

How to attract new clients a business

6 November 2009 - 15:43

These are some of the main forms to attract new clients a business in march:

To increase the publicity

To increase the publicity consists of increasing the exhibition of our advertizing message, for example, we can increase to the frequency or the times in which our announcement leaves published, to increase to the size or the duration of this one, increase to the number of means or advertizing channels to use, etc.

In order to increase the publicity, it is not necessary that we must realize a great investment; besides the traditional forms, many other forms exist to at low cost make publicity like, for example, announcing by Internet, making use of cc$bbses, to distribute steering wheels, to place posters, etc.

To change the publicity

Perhaps our business counts enough on publicity, but this one does not have the effectiveness due; perhaps for example, we are not using correct advertizing means and the message is not arriving suitably at our objective public, or perhaps the message is not sufficiently attractive.

Labels: Advice, Marketing, Sales

Published in Marketing, Sales | No commentary”

Types of clients and how to deal with to each them

12 October 2009 - 19:06

An effective form to offer to a good attention and power to make specific a sale, is knowing beforehand the type or class client with whom we are dealing.

Whatever business or public who we have, generally, all client can be classified basically in 4 types or classes according to its behavior at the time of purchase.

We see next which are these 4 types of clients, and how we must deal with to each them:

1. The difficult client

The difficult client is the demanding client, is the client who always is complaining everything, that always finds a defect until in the minimum detail, than ever is satisfied, that creates to always be right, that it does not like contradicts that it, and that can until getting to put itself prepotent and aggressive.

First that we must make to deal with this type of client, he is to have patience and to maintain the calm, not to fall in his provocations, nor to discuss with him.

Labels: Service to the client, Sales

In good condition published the client, Sales | 2 Commentaries”

The prognosis of sales

13 August 2009 - 17:20

The prognosis of sales is an estimation of the future sales (or in physical or monetary terms) of one or several products (generally all) for a period of certain time.

To realize the prognosis of sales allows us to elaborate the budget of sales and, from this one, to elaborate the other budgets, such as the one of production, the one of purchase of consumptions or merchandize, the one of personnel requirement, the one of cash flow, etc.

In other words, to make the prognosis of sales allows to know us how many products we are going to produce, how much we needed consumptions or merchandize, how much personal we are going to require, how much we are going to require of investment, etc., and, that way, to obtain one more a more efficient management of the business, allowing us of planning, of coordinating and of controlling activities and resources.

Also, the prognosis of sales allows us to know the utilities a project (when remaining to him the future debits to the future sales), and, that way, to know the viability the project; reason for which the prognosis of sales usually is one of the most important aspects of a plan of businesses.

Labels: Concepts, Sales

Published in Sales | 3 Commentaries”

Strategies so that the client returns

30 Julio 2009 - 10:28

We see next some strategies that will allow us to cause that the client returns to our business, and returns to buy to us or to make use of our services:

To offer a good attention

To offer a good attention consists of being amiable with the client, to be kind and helpful before any consultation or order that does to us, to show a genuine interest to help it, to take care of it without delays, to greet it, to smile and to say to him “thanks to him”.

To be adviser before salesman

To offer a good attention to the client also implies, to be its adviser before a salesman, that is to say, to advise it in its purchase and to recommend products or services to him that can be needing or looking for.

To be sincere

But a requirement to be an adviser, is to be sincere with the client, not to try to sell to sell, and to recommend the products to him that really need or look for, for example, not to recommend an article to him to dress that it really does not have left well.

Labels: Marketing, Service to the client, Sales

Published in Marketing, Service to the client, Sales | No commentary”

How to cause that the client buys when visits our business

17 Julio 2009 - 22:23

The reasons for which a person who visits the premises of a business, is not decided to buy any of offered products, can be several. Perhaps it has not found what it was looking for, perhaps has not liked any of offered products, perhaps it has received a bad attention, perhaps or simply it has only entered the business to observe products for sale.

But independent of which it is the reason for which this person is not decided to buy, our objective is to obtain the opposite indeed. And to have majors possibilities of obtaining it, recommended to them to follow the following process made up of 7 steps:

1. To greet the client

The first step that we must follow so that a client who visits our business is decided to buy to us, is to greet it.

We must greet it far better as soon as it enters our premises or it tends, and, if the greeting goes accompanied by a smile.

Labels: Step by step, Service to the client, Sales

In good condition published the client, Sales | No commentary”

How to increase the sales of a business

9 Julio 2009 - 17:34

We see next some of the most effective forms increase the sales in a business, and that they do not require of much investment.

To lower the prices

A form common to increase the sales is diminishing the prices.

In order to be able to lower the prices, the usual thing is to reduce the first costs; but when doing it, must make sure not diminishing the quality of products.

The strategy to reduce the prices usually is effective when our objective public is made up of sensible consumers to the prices; but it could not be effective, for example, when the consumers take into account the differences well that exist between products.

To improve the product

Another form to increase the sales consists of improving the product.

Labels: Advice, Sales

Published in Sales | 4 Commentaries”