Advertizing means or channels
11 December 2008 - 21:55
Advertizing means or channels are the means through which we will send our advertizing messages to the public, that is to say, are the means through which we are going to publicitar our products or services.
We see next a list of different means or channels that we can use for publicitar our products or services:
Traditional advertizing means:
- television: still the means most effective, but simultaneously most expensive, are mainly used for products or services of ample massive consumption.
- radio: it follows in effectiveness and costs to him the television.
- it presses written: newspapers and magazines of different subjects.
- Internet: or creating our own page Web, putting advertizing announcements in the form of banners in other pages related to our product, or promoting our products in pages dedicated to it.
- telephone: through calls where we offer our products.
- mail: or traditional or the electronic one, we can make use of the shipment of promotional post office, or of the bulletin shipment. We must have well-taken care of with the use of this means, since it can be annoying for the consumers, mainly when the shipment of post office is abundant or it has not been solicitd.
Alternative advertizing means:
- fairs: we can rent to some position or stand and promote our products. They can be local or international fairs, these last ones, recommended when our objective is to look for external markets, with the purpose of to export our products.
- tasting campaigns: we can create a small position of tasting that is in charge to promote our product, or in markets, supermarkets, stores, warehouses, etc.
- campaigns publicitaras in activities, events or any place where our objective public concurs, and we pruned to spread or to make know our product or marks.
- or, in any case, we can we ourself organize these activities or events, for example, we can organize a championship of some sport that is related to our products, or organize parades of fashions in some discotheque with the purpose of to promote our articles to dress.
- auspice of somebody, some institution or some other company (publicity nonpaid), for example, we can support some well-known sportsman (without the need that he is famous), for example, if our product is articles clothing for ladies, we can support to some well-known model in means.
- printed announcements that are placed in trucks or vans of distribution, or in vehicles of property of the company, or that are placed in vehicles of public transport or the taxis. Although more and more this advertizing means include any type of vehicle.
- printed announcements that are placed in the boxes, packings or bags destined to conserve or to transport to the product.
- posters, posters, steering wheels, panels, pamphlets, calendars, etc.
- similar key rings, pencil-holder, cartridge holders, and other products that take the mark of our business, and that we flatter our clients.
- and, finally, the most efficient means: the product in itself, to offer a product of very good quality that satisfies with such way the consumer, who recommends this one it to others. Well-known publicity like publicity “mouth mouth”.
Image: skywork
Labels: Concepts, Strategies of marketing, Marketing, Promotion and publicity
Compártelo
Related contents:
- Concept of the publicity
- The promotion of the product
- Steps to send an advertizing campaign
- The public relations in a company
- The mark of a product
