The differentiation

3 June 2009 - 18:40

The differentiation, also well-known like the differentiation of the product, consists of a characteristic whereupon it counts a product or service, that makes different it distinguishes and it of other products of the competition.

The idea to offer a differentiation is the one to offer a unique and original product, that allows us to distinguish us of the competition, and that is the reason by which the consumers prefer to us before to her.

To offer a differentiation usually is considered like a strategy alternative, nevertheless, nowadays, due to the high number of competitors and to the exigencies of the consumers, the differentiation must be an indispensable requirement if the company wants to achieve the success.

A company or business can have differentiation, for example:

• in the attributes of the product, for example, when offering an extra function that the products of the competition do not own.
• in the design of the product, for example, in its ease of use, or its durability.
• in the models, for example, in the good taste, or the variety of the models.
• in the attention to the client, for example, in offering and characterizing themselves to offer an excellent service to the client.
• in the price, for example, in offering prices lower than the competition.
• in offering an extra service, for example, in free offering a service of installation and maintenance.
• in the rapidity in the attention, for example, in the rapidity in the taking of orders and the delivery of products.
• in offering a customized service, for example, in advising personally to the clients at the time of its purchase.

Labels: Concepts, Marketing, Product

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Strategies of prices

1 May 2009 - 18:44

The price is the monetary value that we assigned ourselves to him to a product at the time of selling it, and strategies of prices are simply decisions that we took related at the cost of a product.

We see next which are the main strategies of prices that we can apply in the following situations: when we are going to introduce a new product to the market, when we have already fixed a price initial, and when we are going to offer a discount:

Strategies of prices for new products

When sending a new product to the market, we can use the following strategies:

• to fix a price to initiate relatively high so that, that way, to take advantage of the purchases done as product of the newness of the product, that is to say, to take advantage of it purchases done by consumers interested in the newness of the product, and who count on the economic capacity to acquire it; and, that way, to obtain majors utility margins. Once satisfied the demand of the objective public, it is possible to be diminishing the prices, and to look for to penetrate in new markets.

Labels: Strategies of marketing, Marketing, Product

Published in Marketing | 2 Commentaries”

How to register a mark

21 April 2009 - 18:41

The mark (or trade name) will be the name, term, word, sign, design or a combination of them that will allow us to distinguish our products or services of those of the competition and, simultaneously, to heighten our publicity, allowing us to persuade or to familiarize our products or service to the consumer.

In case we are safe in the election of our mark, and have great plans for her, it is very important we protect that it, that is to say, we register who it; that way, we will avoid that other companies can use the same mark or a similar, or that somebody wants to us to copy to take advantage the prestige of our mark.

Next we see the generic procedure or steps necessary to register a mark:

1. To go to the registry office of marks

The name of this office could vary from a country to another one, could be called the Office of Marks, the Office of Marks and Patents, the Office of Distinguishing Signs, etc.

2. To look for mark antecedents

Once in the office of marks, we must ask for a search of antecedents, that consists of a search of equal or similar marks to which we want to use, so that we make sure that an equal or similar does not exist to which we want to register.

Labels: Creation of businesses, Step by step, Product, Promotion and publicity

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How to promote a new product with low budget

23 February 2009 - 15:52

We see some forms in that we can promote a product that just we are sending to the market, and without needing counting on a great budget or investment:

To make demonstrations or tastings in house

In order to present a new product without needing having to invest too much, an option can consist of making demonstrations or tastings in our own house, where we begin to invite met relatives, friendly, neighbors and, and where we show our products to them, we occur them to try, or we offer them.

In this way, not only we will manage to obtain ours first clients, but if our product gets to like, it is very probable that they begin to recommend to us. In addition, this demonstration or tasting, will allow us to directly know the opinion other people on our product and, that way, to know in what we must improve it, what we must add to him or what we must clear to him.

Internet

Another form economic to begin to promote our products, is through Internet, or commanding to design our page Web where we promote our company and our products, or exhibiting our products in pages specialized for it, for example, the Market Places such as eBay or Free trade.

Labels: Marketing, Product, Promotion and publicity

Published in Marketing, Promotion and publicity | 7 Commentaries”

Advice on the distribution of the product

16 December 2008 - 14:30

When it is spoken to distribute a product, reference to the form becomes in which this one will be distributed to the different channels or points of sale where they will be sold or offered to the consumers. And, simultaneously, reference to the selection of these channels or points of sale becomes towards where they will be distributed.

In order to know a little more on the concept the distribution a product, we invited to you to read the article the distribution of the product.

Meanwhile, we see some related advice or recommendations the distribution of the product:

To use intermediaries

A strategy of distribution to obtain a greater cover of our products, or to increase our points of sale, is the intermediary use, to who we sell or we left our products to them, so that then, sell they them or offer to the final consumer.

Intermediary examples are the agents (of trips, insurances), wholesalers (distributing), retailers (stores, bazaars), lovers of detail (supermarkets, department store).

Labels: Advice, Marketing, Product

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The distribution of the product

15 December 2008 - 19:47

The distribution of the product makes reference to the form in which the products are distributed towards the place or point of sale where they will be to disposition, they will be offered or they sold the consumers; as well as in the selection of these places or points of sale.

In order to distribute our products, in the first place we must determine the type of channel that we go to use to distribute them and, secondly, to select the channels, places, places or points of sale we go where them to offer or to sell.

Direct or indirect channel

In the first place we must determine if we will make use of direct channels or indirect channels:

Direct channel

It consists of directly selling our products to the final consumer, without making use of intermediaries.

Labels: Concepts, Marketing, Step by step, Product

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The promotion of the product

10 December 2008 - 19:58

The promotion of a product consists of communicating, informing, to present or to remember the existence of a product or service (including its characteristics, attributes and benefits), as well as to persuade, to motivate or to induce the public to be decided by its acquisition or use.

As well as the marketing strategies, for one better management, usually are divided in strategies for 4 elements of a business: Product, Price, Promotion and Place (joint of elements known like Mezcla or Mix de Mercadotecnia or Marketing); the promotion of a product, for one better administration or management, also or usually is classified in 6 elements: the Personal Sale, the Public Promotion of Sales, Publicity, Relations, Direct Marketing, and Merchandizing.

Set of elements known like Promotional Mezcla, or Mezcla (or Mix) of Promotion or Communication.

Mezcla de Promoción

We see next each one of the elements that conform Mezcla or Mix de Promoción:

Labels: Concepts, Strategies of marketing, Marketing, Product, Promotion and publicity

Published in Marketing, Promotion and publicity | 1 Commentario”

The service life of the product

7 December 2008 - 23:46

The service life of the product is the set of stages through which it passes a product from his launching to his exit of the market.

The service life of the product is based on the fact that all the products have a finite life. As it happens to the alive beings, the products also are born (with its introduction to the market), have a stage of growth, one of maturity, and then, one of declivity (that culminates with its exit of the market).

The service life of the product is used like a management tool, since to the knowledge by which stage it is passing a product, we can define better our commercial strategies.

Stages of the service life of the product

We see next each one of the stages that conform the service life of the product, as well as some of the marketing strategies that we can apply in each of them:

Stage of Introduction

In this stage, the product makes its appearance in the market, the sales are low, but they begin to increase slowly, it is reversed enough in the development of the product and the publicity. Generally, the costs and expenses usually are majors that the income, reason why usually are no utilities and, in case of having some, this one she is minimum.

Labels: Concepts, Tools of business, Marketing, Product

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