Blog corporative

16 November 2009 - 21:58

Blog corporative or blog of company is blog where notes or the news related to a company are published, for example, they are written on the activities of the company, the events that organize or where it participates, its projects, their points of view, etc.; and where the consumers or readers of blog can interact with the company and offer their commentaries, opinions, impressions, suggestions, etc.

To count on blog corporative allows a company to obtain a two-way communication with its public; on the one hand it allows him to promote the company, the mark or the products that make or commercialize, and, on the other hand, allows him to obtain valuable data of the consumers as its impressions of the company or products, their suggestions or advice, their new tastes or preferences, etc.

If it is used correctly, blog corporative can become an effective tool of marketing, offering him to a company an effective promotion, generating to him an image positive, and granting such credibility to him, that hardly it could obtain through a paid publicity.

Labels: Concepts, Tools of business, Marketing, Businesses in Internet, Promotion and publicity

Published in Marketing, Promotion and publicity | No commentary”

The decision making

24 October 2009 - 15:26

The decision making is the process through which it is identifies a decision necessity, settle down alternatives, are analyzed and one of them is chosen, the chosen one is implemented, and the results are evaluated.

As far as which to businesses one talks about, the decision making is a tool that allows to make the best decisions to the benefit of the company.

Generally, it is used to make strategic decisions, important decisions, or decisions that are little frequent (nonroutine); nevertheless, we can use the decision making to make any decision in the company.

We see next the steps or the stages that conform the process of the decision making:

1. Identification of the necessity to make a decision

The first passage in the decision making consists of identifying the necessity to make a decision, that is to say, consists of recognizing that it is necessary to make a decision.

Labels: Management of businesses, Tools of business, Step by step

Published in Management of businesses | 1 Commentario”

The cash budget

24 September 2009 - 12:15

The cash budget, also known like projected flow of box, is the budget that shows to the prognosis of the future entrances and exits of money (effective) of a company, for a period of certain time.

The importance of the cash budget, is that this one allows us to anticipate the future availability of the cash: to know if we are going to have a deficit or a lack of cash, or if we are going to have a surplus; and, according to it, to make decisions, for example:

If we anticipate that we are going to have a deficit or is going to be necessary to count on an effective major, we can, for example:

• to ask for a financing opportunely.
• to ask for the refinancing of a debt.
• to ask for a commercial credit (to pay the purchases on the credit instead of cash) or, in any case, to ask for a greater credit.
• to receive cash and no longer on the credit or, in any case, to grant one smaller credit.

Labels: Concepts, Finances, Tools of business, Step by step

Published in Finances | 2 Commentaries”

Chain of value

14 September 2009 - 16:13

The chain S-value a tool of management designed by Michael Porter who allows to realize an in-core analysis of a company, through its breakdown in its main generating activities of value.

Value chain is denominated, because it considers to the main activities of a company like the links of a chain of activities (which basically form a process made up of the design, production, promotion, sale and distribution of the product), which are adding value to the product as this one happens through each of these.

This tool divides the generating activities of value of a company in two: the primary activities or of line and the activities of support or support:

Labels: Concepts, Management of businesses, Tools of business

Published in Management of businesses | No commentary”

In model of the five forces of Porter

15 May 2009 - 16:00

The model of the five forces of Porter is a tool of management that allows to realize an external analysis of a company, through analysis of the industry or sector to which it belongs.

This tool considers the existence of five forces within an industry:

• Rivalry between competitors
• Threat of the entrance of new competitors
• Threat of the product entrance substitutes
• To be able of negotiation of the suppliers
• To be able of negotiation of the consumers

Classifying these forces of this form allows to obtain a better analysis of the surroundings of the company or the industry to which it belongs and, that way, on the basis of this analysis, power to design strategies that allow to take the opportunities and to do against the threats.

1. Rivalry between competitors

It makes reference to the companies that compete directly in a same industry, offering the same type of product.

Labels: Management of businesses, Tools of business

Published in Management of businesses | 2 Commentaries”

How to analyze a Balance

10 January 2009 - 15:03

The Balance is a financial report that shows the assets, liabilities and patrimony whereupon it counts a certain company in a while.

The assets can be, for example:

• the money that physically is in the company (for example, in its strong box), or the money that it has deposited in the bank (for example, in its current account).
• the physical elements whereupon count the company to conduct their operations and that has a permanent duration (for example, buildings, lands, machineries, vehicles of transport) or that they last temporary (for example, merchandizes).
• the debts that have the clients with the company.

The liabilities can be, for example:

• the debts that the company with its suppliers has.
• the debts that slope with the banks has.

Labels: Accounting, Finances, Tools of business

Published in Finances | 1 Commentario”

How to make a Earnings statement

9 January 2009 - 14:41

The Earnings statement, also known as Account of Results, or Been (or Account) of Gains and Losses, is a financial report that show the income and expenses that a company throughout its economic exercise has obtained.

Examples of income are the financial sales, dividends, income, etc.

Examples of expenses are the consumption of merchandizes, financial expenses of personnel, expenses, depreciations, taxes, etc.

The difference between the income and the expenses knows as benefit him (when the income are majors that the expenses) or like loss (when the expenses are majors that the income).

Unlike the Flow of Box, the Earnings statement shows to the income and expenses at the moment at which they take place, regardless of the moment in which the collections or payments are made cash, for example, registers a sale or a purchase at the moment that takes place, although this one is received or it is pleased months later.

Labels: Concepts, Accounting, Finances, Tools of business

Published in Finances | 41 Commentaries”

How to make a Flow of Box

8 January 2009 - 17:56

The Flow of Box is a financial report that show the entrance flows and debit of cash that has obtained a company.

Examples of cash income are the collection of invoices, collection of loans, obtained collection of interests, loans, collection of rents, etc.

Examples of cash debits are the payment of invoices, payment of taxes, payment of pays, payment of loans, payment of interests, payment of services of water or light, etc.

The difference between the income and the debits of cash knows as balance him, which can be favorable (when the income are majors that the debits) or unfavorable (when the debits are majors that the income).

Unlike the State or Cuenta de Resultados, the Flow of Box shows what really it leaves or in cash enters “box” like, for example, the collections of a sale that really were made cash. In the Flow of Box, the term gain or loss is not used.

Labels: Concepts, Accounting, Finances, Tools of business

Published in Finances | 50 Commentaries”