Glossary of marketing

1 January 2009 - 19:01

We see next a glossary with the used terms more in marketing:

Analysis of the competition

Study of market that consists of collecting useful on our competitors, analyzing this information, and then, on the basis of this analysis, to make decisions that allow us to compete suitably with them, to block their strengths and to take advantage of their weaknesses.

Analysis of the demand

Study of market that consists of trying to know the tastes, preferences, behaviors of purchase (when they buy, why they buy, each how long buy) of the consumers who conform our objective market.

Attention to the client

To see “service the client”.

To return

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Labels: Glossaries, Marketing

Compártelo

Published in Marketing | No commentary”

Glossary of terms used in production

25 December 2008 - 16:50

Next we see the concept of some of the used terms more in which to the production area or operations of a company one talks about:

Area of production

The production area, also call area or department of operations, manufactures or of engineering, it is the area or department of a business that has like main function the transformation of consumptions or resources (energy, raw material, manpower, capital, information) in end items (goods or services).

Capacity of production (installed Capacity)

Capacity of theoretical production, shows the maximum production rate that can be obtained from a process, is moderate in units of exit by time unit, for example:

• an electrical article plant can produce a number of computers per year.
• a company of credit cards can process an amount of invoices per hour.
• a surgical center I could take care of a determined number of interventions per year.
• a bakery can produce an amount of breads per day.

Idle capacity

Capacity of production that is not being used, for example, a company can have a capacity to produce 1 000 000 computers to the year (production capacity), but only produces 900 000 (used capacity), then its idle capacity will be of 100 000 computers.

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Labels: Glossaries, Production

Compártelo

Published in Management of businesses | 2 Commentaries”