How to begin to sell a new product
17 February 2009 - 19:03
Selling or sending a new product to the market, nowadays, due to the amount of competitors, and to the variety of products that offer, seemed to be a complicated task.
Nevertheless, if our product is of good quality and presents/displays a differentiation, that is to say, some innovation that makes it attractive and differentiates it to other products from the competition, us it will be made easier to initiate the sales.
In this summary we will see some forms of how we can initiate the sales of a new product:
To sell wholesale
It consists of selling our products in amount to other businesses, so that soon these are in charge to offer them to the final consumer (public).
For it we must leave to the market, or engage salesmen who are in charge of it, and visit other businesses offering to them our products.
When one is a new product, he is somewhat complicated to cash sell our products to them to these intermediary businesses, reason why an alternative is to grant credits or, in any case, dejárselos to them to consigment, that is to say, to leave our products them, and to be receiving as business is the intermediary them selling (and, once it increases the rotation of our products, to begin to sell to them on the credit).
To take advantage of the clients whom it is had
If we already counted on a portfolio of clients for a type of product, we can take advantage of it stops to offer to these clients our new products to them.
For example, if or we counted on an established channel of distribution, we can be useful to offer our new product to the clients or intermediary businesses that conform this channel.
Or, in any case, we can look for a salesman who counts on a portfolio of similar product clients or complementary which we want to sell.
Salesmen to consigment
Another form to sell new products is engaging salesmen of field, who leave to offer or to sell our products, or to the final consumer or other businesses or intermediary companies.
And to begin to pay by commission, that is to say, to pay to them to a percentage of the sales or products to them that they place in the market, and more ahead when the sales increase, to contract them and to pay a fixed pay to them.
Internet
A form economic to begin to sell a new product is through Internet.
We can design a page where we only promote our products, to place them in pages dedicated especially to promote products, or to create our own virtual store we promote where them and we sell.
Conclusions
In order to culminate, we must indicate that we never must be discouraged if we delayed in obtaining ours first clients, but must have patience and perseverancia, to leave to look for clients, to present/display us to all sides and to exhaust all the possible means.
If our product is of quality and presents/displays a differentiation, we will always find clients interested in him. If it does not happen, we must pay attention to our product and simply to improve it.
Labels: Sales
Compártelo
Related contents:
- How to promote a new product with low budget
- Forms of sale: to sell cash, on the credit or consigment?
- How to make the presentation of the product
- Like beginning a little capital business with or budget
