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Types of clients and how to deal with to each them

12 October 2009 - 19:06


types of clients

An effective form to offer to a good attention and power to make specific a sale, is knowing beforehand the type or class client with whom we are dealing.


Whatever business or public who we have, generally, all client can be classified basically in 4 types or classes according to its behavior at the time of purchase.


We see next which are these 4 types of clients, and how we must deal with to each them:


1. The difficult client

The difficult client is the demanding client, is the client who always is complaining everything, that always finds a defect until in the minimum detail, than ever is satisfied, that creates to always be right, that it does not like contradicts that it, and that can until getting to put itself prepotent and aggressive.


First that we must make to deal with this type of client, he is to have patience and to maintain the calm, not to fall in his provocations, nor to discuss with him.


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The handling of difficult clients

29 September 2009 - 17:20


handling of difficult clients

Sooner or later, always we are going away to find with “difficult” clients, that is to say, with those clients who always are complaining everything, that always finds a defect until in the minimum detail, than ever are satisfied, and that can until getting to put itself prepotent and aggressive.


There will always be east type of client, who no matter how hard one tries to calm it, to satisfy his requests or to compensate it somehow, never will be satisfied, and that more likely will threaten not returning more to our business, or with never acquiring our products more.


The recommendable thing whenever we confront the complaints of this type of client, is to maintain the calm and not to feel us victims nor to bother to us with him. We must include/understand perhaps that only it wants to get even of a bad day, or draw attention, and do all the possible one not to lose it like client.


First that we must do it is to listen to its complaints kindly. While we do it, we do not have to interrupt it unless it is for doing questions to him that help us to include/understand better the problem and than, simultaneously, allow to demonstrate real interest us by its situation.


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How to handle to the complaints and reclamations of the client

25 September 2009 - 19:38


how to handle to the complaints and reclamations of the client

In all business always the complaints and reclamations on the part of the client will exist, or who is a very demanding client, or we are we ourself those that we have committed some error, for example, to the sold salary a defective product, or to the offered salary a bad service or a bad attention.


Whenever these problems, a general rule in the handling of the complaints arise and reclamations, it is to maintain the calm at any moment. We always must maintain a calm attitude and by no reason to discuss with the client.


Before the appearance of these disadvantages, we must be conscious that we were in a difficult situation, but before worrying to us to lose the client and of which it tells his bad experience to other people, we must take the situation like an opportunity stops:

  • to know the opinion the client: some clients never complain, and the one that does it to one is an opportunity to know in what we are failing and what we must correct.
  • to reinforce our relation with the client: a complaint or reclamation is an opportunity so that the client feels listened and useful, to show our interest to him to take care of it, and an opportunity so that, besides satisfying its request, power to go beyond its expectations.

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Service to the client in a clothes store

18 August 2009 - 17:27


service to the client in a clothes store

We see next some advice who can help us to improve the attention or service to the client in our store of clothes:


To salute

The first advice is applied for any type of store, and consists of greeting the client.


We must greet it far better as soon as it enters our store, and if the greeting goes accompanied of a smile.


To know how when to approach

We must know when to approach us the client, we must avoid to press it or to inconvenience it, but, simultaneously, we do not have to let pass the opportunity to induce it to buy or to let know our intention to help it him.


The recommendable thing is not to approach him as soon as it enters our store, but to hope to that it observes our products for a moment, to maintain a distance prudent, and to approach us after a reasonable time, or as soon as we notice that it could need aid.


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Strategies so that the client returns

30 Julio 2009 - 10:28


strategies so that the client returns

We see next some strategies that will allow us to cause that the client returns to our business, and returns to buy to us or to make use of our services:


To offer a good attention

To offer a good attention consists of being amiable with the client, to be kind and helpful before any consultation or order that does to us, to show a genuine interest to help it, to take care of it without delays, to greet it, to smile and to say to him “thanks to him”.


To be adviser before salesman

To offer a good attention to the client also implies, to be its adviser before a salesman, that is to say, to advise it in its purchase and to recommend products or services to him that can be needing or looking for.


To be sincere

But a requirement to be an adviser, is to be sincere with the client, not to try to sell to sell, and to recommend the products to him that really need or look for, for example, not to recommend an article to him to dress that it really does not have left well.


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How to cause that the client buys when visits our business

17 Julio 2009 - 22:23


how to cause that the client buys

The reasons for which a person who visits the premises of a business, is not decided to buy any of offered products, can be several. Perhaps it has not found what it was looking for, perhaps has not liked any of offered products, perhaps it has received a bad attention, perhaps or simply it has only entered the business to observe products for sale.


But independent of which it is the reason for which this person is not decided to buy, our objective is to obtain the opposite indeed. And to have majors possibilities of obtaining it, recommended to them to follow the following process made up of 7 steps:


1. To greet the client

The first step that we must follow so that a client who visits our business is decided to buy to us, is to greet it.


We must greet it far better as soon as it enters our premises or it tends, and, if the greeting goes accompanied by a smile.


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How to lose clients by a bad attention

3 Julio 2009 - 19:39


how to lose clients by bad attention

Many companies, in their eagerness to increase the sales, look for to count on best products, the best prices, the best supplies; but they neglect one of the most important aspects: the attention to the client.


A client badly taken care of, will avoid to buy to us and, in the case that or she has bought to us, never the more she will return to us to buy or to visit. But, which is worse still, it is than it is very probable that it speaks bad of us and it tells his bad experience to other consumers.


If you want to lose your clients, that is to say, if you want to avoid that they buy to you or, in the case that already they have bought, to obtain that never more they return to do it, dales a bad attention. For it you must do the following thing:


If you want to avoid that the client buys to you:

  • you do not greet it when it enters to your business.
  • instead of to smile to him, mantén a severe face.

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How fidelizar to the client

10 June 2009 - 19:55


how fidelizar to the client

Fidelizar to the client consists of causes that the client returns to buy to us and who becomes a client frequents or regular.


We see next a technique fidelizar to the client, who consists of the execution of 6 steps:


1. To design a product of good quality

In the first place we must design a product or service of good quality, that it satisfies the needs, preferences and desires of the consumer.


This first step is fundamental if we want to obtain that the client is decided to repeat the purchase.


2. To make notice our existence and cause that they buy to us

Secondly we must communicate the consumer to him who we counted on a quality product and that can satisfy its needs, preferences or desires. For it we make use of the publicity.


And so that the consumers are decided to acquire our products, we can make use of promotions of sales, such as supplies, discounts, drawings, etc.


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