Plan of businesses (Part 1):
22 August 2009 - 12:41

The executive summary is the first part or section of a plan of businesses. It consists of a summary of the most important points of the other parts of the plan, reason why it must be put at the beginning of this one, but to be elaborated after to have culminated the other parts.
The objective of the executive summary is that the reader has a general and brief vision of the project, can include/understand in a single reading of what the business consists, and that is generated interest by the project and to deepen in the reading of the other parts of the plan.
Often the reader of a business plan (for example, a financista potential or investor), only decides to read the executive summary to make a fast decision, reason why always we must pay special attention in its elaboration.
Generally, all executive summary would have to fulfill the following 3 requirements:
- To explain clearly of what the business consists: by more complex than it is the business, the executive summary must allow the reader to understand clearly of what the business consists from the reading of front page.
- To create interest in the reader: the executive summary must be able to generate in the reading interest by project and to deepen in the reading of the other parts of the plan.
- To be a summary: the executive summary must invite to the reading and, for it, it must be, indeed, a summary; the recommendable thing is that this one does not include more than 3 pages.
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Labels: Creation of businesses, Step by step, Plan of businesses
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