The loyalty of clients

28 May 2009 - 17:28

The loyalty of clients consists of obtaining that a client (a person who or has acquired our products or services) becomes a faithful client to our products, marks or services; that is to say, one becomes an assiduous client or it frequents.

The loyalty of clients allows us to obtain that the client returns to acquire our products or to visit to us and that, more likely, recommends to us with other consumers.

Many companies neglect the loyalty of the client and more in catching new clients are concentrated, which usually is an error, since to retain a client usually it is more profitable than to catch one new one, because it generates minors costs in marketing (a person whom either it bought to us is the more probable that it returns to buy to us) and in administration (to sell a person to him that or it bought to us, requires of the less operations in the sale process).

We see some of the main methods or strategies that we can use fidelizar to our clients:

Labels: Marketing, Service to the client

Published in Marketing, Service to the client | 1 Commentario”

The importance of knowing how to listen the client

20 February 2009 - 18:42

Many industralists fall in the error of not taking into account the opinions, commentaries, suggestions, critics or complaints of their clients.

They do not know to listen his clients, and it often is translated in the taking of bad decisions, design of bad strategies, impossibility to catch new clients and the loss of the clients whereupon already is counted.

Importance to know to listen our clients is in which it will offer useful information us for our business, that will allow us to design more effective strategies of marketing, will allow to offer a customized attention us and it will allow to know us in what we can improve or what we must suppress in our company.

Whenever we pruned, we must pay attention, or try to decipher or know of our clients:

• its true needs.
• its preferences of consumption.
• its pleasures.
• its customs or habits of consumptions.
• what is what they do not like of our products or services.
• what they would like that it improved.
• why they prefer to us instead of the competition, etc.

Labels: Marketing, Service to the client

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The best form to let grow a business:

18 February 2009 - 15:18

The best way to let grow a business is improving the service or attention to the client.

It is the most effective form, since she is the one that better results offers; and most efficient, since it does not require of majors costs, only of creativity and dedication.

Through a good service or attention to the client, we will obtain the satisfaction, confidence and preference of our clients and, therefore, we will manage “fidelizar them”, that is to say, to turn them into our frequent clients.

But also, we will manage to catch new clients, since the clients who or are taken care of, will speak or of us and they will recommend to us.

What it is translated in majors sales and, therefore, major growth of our business.

To give a good service to the client implies to offer an amiable treatment, to fulfill the treatments and promises, to grant a fast service, to offer a customized treatment, etc.

So that the good service to the client is effective, this one to be present in all the aspects of the business where there is interaction with the client, and must be practiced by all the workers.

Labels: Management of businesses, Marketing, Service to the client

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Errors in the service to the client

16 January 2009 - 17:01

We see next some of the main errors that usually are committed as far as which to the service or attention to the client, talks about:

Lack of qualification

An error common in which to the service to the client it talks about, is not to enable our personnel so that it offers to a good service or attention to the client.

Not only we must enable the personnel who has frequent contact with the client, but all our personnel must be enabled and trained in offering a good service, from the personnel in charge of the security, happening through the receptionist, to the general manager.

For this, it is not necessary to have to register to our personnel in courses or in good condition to engage a specialistic instructor the client, is enough with making small meetings weekly, where we pruned to speak on the service to the client which we are offering, how we can improve this service, what opinions we have gathered of our clients, etc.

Labels: Marketing, Service to the client

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The service of post sale

5 December 2008 - 22:09

The service to the client must offer at any moment, not only during the sale process, but also, after to have made specific this one.

The service of post sale consists of a type on watch to the client that we offered once the client already has realized the purchase.

Besides the benefits that offering grants a good service to the client, such as a greater benefit of the product for the client, a greater possibility of than returns to acquire our products or to visit to us (“fidelizar them”), or a greater possibility of than recommends to us; the service of post sale gives the possibility of maintaining us in contact and of extending the relation to us with the client.

And, that way, to be able, for example, to know its impressions after to have made use of the product (and to know, for example, in what we must improve), to be abreast of its new needs or preferences, or to let know of our new supplies or promotions him.

The services of post sale can be:

Promotional

They are those that are related to the promotion of sales, for example, we can grant special supplies or discounts to our frequent clients, or make participate them in contests or drawings.

Labels: Concepts, Marketing, Service to the client

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Advice to offer a good service to the client

5 December 2008 - 21:13

We see next some recommendations to offer a good service to the client:

To show an amiable and warm treatment

We must always show an amiable and warm deal with all our clients, to make them notice that we are for serving it, who we are interested in its satisfaction, but showing a genuine interest that is not forced nor artificial, because the client usually realizes it and can bother it or inconvenience it.

To give to a good service or attention to all the clients

We must try to offer a good service all to our clients, we must not have prejudices with some client, because the small clients do not exist, to all is due to try to them the same.

Also, not only we must worry to look for new clients, but also, to maintain to old, because these the being consolidated, are what they let grow the business.

To offer a customized treatment

Whenever it is possible to us we must try a customized deal with the client, we must make feel it unique and special. For it we can, for example, create a data base of the preferences of our clients, so that we pruned to offer them to a product or special service that is satisfied to these particular preferences.

Labels: Advice, Marketing, Service to the client

Published in Marketing, Service to the client | 4 Commentaries”

The importance of offering a good service to the client

5 December 2008 - 20:35

The importance of offering to a good service or attention to the client is in the following aspects:

• the competition is increasing, the supplied products are every time variable majors and more, reason why it becomes necessary to offer a added value.
• the competitors more and more, are compared in quality and price, reason why he becomes necessary to look for a differentiation.
• the clients are more and more demanding, no longer only look for price and quality, but also, a good attention, an pleasant atmosphere, comfort, a customized treatment, a fast Serb.
• If a client is unsatisfied by the service or the attention, is very probable that it speaks bad of one and it tells of his bad experience other consumers.
• If a client receives a good service or attention, is very probable that it returns to acquire our products or that return to visit to us.
• If a client receives a good service or attention, is very probable that it recommends to us with other consumers.

Labels: Marketing, Service to the client

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The service to the client

5 December 2008 - 20:02

Nowadays, as the competition is increasing and the supplied products are every time variable majors and more, the consumers become demanding more and more.

Nowadays, which looks for the consumers no longer is only the price and the quality of the product, but also, a good attention, an pleasant atmosphere, comfort, a customized treatment, a fast Serb, etc.

When a client finds what she hoped and in addition she receives a good service or attention, it will be satisfied. And that satisfaction will cause that it returns and that returns to buy to us, apart from which it is very probable that they recommend to us.

But a client is unsatisfied or receives an evil treatment or service, not only she will stop buying to us, but it is very probable that she speaks bad of us and who counts the negative experience that it had (following its state of indignation, to a number average among 9 to 20 people).

Therefore, nowadays it is fundamental that we offer to a good service or attention to the client.

We always must try to satisfy the client, giving aside from which it looks for him, a good service or attention.

Labels: Concepts, Marketing, Service to the client

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