The loyalty of clients

28 May 2009 - 17:28

The loyalty of clients consists of obtaining that a client (a person who or has acquired our products or services) becomes a faithful client to our products, marks or services; that is to say, one becomes an assiduous client or it frequents.

The loyalty of clients allows us to obtain that the client returns to acquire our products or to visit to us and that, more likely, recommends to us with other consumers.

Many companies neglect the loyalty of the client and more in catching new clients are concentrated, which usually is an error, since to retain a client usually it is more profitable than to catch one new one, because it generates minors costs in marketing (a person whom either it bought to us is the more probable that it returns to buy to us) and in administration (to sell a person to him that or it bought to us, requires of the less operations in the sale process).

We see some of the main methods or strategies that we can use fidelizar to our clients:

To offer a good service to the client

To offer a good service to the client means to offer a good attention, an amiable treatment, an pleasant atmosphere, to salute, to smile, to say thanks, to make feel important and to taste the client.

Offering a good service or attention to the client, will allow us to gain the confidence and preference of this one and, thus, to obtain that it returns to visit to us and that more likely recommends to us.

To offer to services of post sale

To offer to services of post sale consists of offering later services on sale, such as the installation of the product, consultant's office in its use, maintenance and support, guarantees, etc.

Offering services of post sale has an aim similar to the one to offer a good attention to the client, who is the one to gain the confidence and preference of the client; but in addition it allows to maintain contact us with him after to have realized the sale.

To maintain contact with the client

The first step to maintain contact with the client is to secure its personal data (name, direction, telephone, date of birthday, electronic mail).

Once we have its data we used, to maintain them contact with him, for example, calling it and asking to him what so goes to them with the use of the product that it bought to us, or to send cards to him of greetings by its birthday or some festival.

Maintaining contact with the client, allows us to make him feel that we worried about him, and in addition allows us to let know him of our new products, supplies and promotions; for example, when sending to him pamphlets or bulletins printed or electronic on these supplies and promotions (always trying that it is not an annoyance for him).

To look for a property feeling

To look for a property feeling is to try that the clients feel like part of the company, for it we must offer him to a good service or attention to the client, that is to say, to offer an amiable treatment him, a customized treatment, etc.

Another form to obtain a feeling of property in the client, is making participate it in the improvements of the company, or making him feel useful for this one, for example, requesting its commentaries or suggestions to him.

Another form to create a property feeling is to create the possibility that the client can subscribe or to be member of the company, for example, granting the main clients, membership card, or cards to them vip, with which they can have access to certain benefits such as special preferences or discounts.

To use incentives

An effective form of fidelizar clients is making use of incentives or promotions that they have like objective that the client repeats the purchase or returns to visit to us.

For example, we can make use of cards of cumulative points, where the clients are accumulating points as they acquire our products or services, and that then, when getting to accumulate a certain puntaje, can exchange the points by some of our products, or to use them to accede to special discounts.

To offer a product or service of good quality

And, finally, the best way fidelizar a client, is offering a product or service of very good quality.

Offering a product or service of quality, will allow us to gain the preference of the client, and to cause that more likely it recommends to us with other consumers.

Labels: Marketing, Service to the client

Compártelo

Related contents:

1. How to attract clients
2. Types of clients and how to deal with to each them
3. How to lose clients by a bad attention
4. The best form to let grow a business: to improve the service to the client
5. The handling of difficult clients