Concept and examples of Strategies of Marketing
17 December 2008 - 14:52
The strategies of Marketing, also known like Strategies Marketing research, Commercial Strategies of Trade or Strategies, consist of actions that are carried out to achieve a certain objective related to marketing.
Examples of marketing objectives can be: to catch a greater number of clients, to stimulate the sales, to present new products, to obtain a greater cover or exhibition of products, etc.
The design of the marketing strategies is one of the functions of marketing. In order to be able to design the strategies, first of all, we must analyze our objective public so that, on the basis of this analysis, we pruned to design strategies that are in charge to satisfy their needs or desires, or to take advantage of its characteristics or customs.
But when designing marketing strategies, also we must consider the competition (for example, designing strategies that take advantage of their weaknesses, or that are based on the strategies that are giving good results them), and other factors such as our capacity and our investment.
For one better management of the marketing strategies, these or usually are classified in strategies destined to 4 aspects or elements of a business: strategies for the product, the price, the place (or distribution), and strategies for the promotion (or communication). Set of elements known like the 4 Ps or Mezcla (or the Mix) of Marketing (or of Marketing research).
We see next some examples of marketing strategies that we can apply for each element that conforms Mezcla de Marketing:
Strategies for the product
The product is or or the service that we offer or we sell the consumers. Some strategies that we can design, related to the product are:
- to include new characteristics to the product, for example, to give new improvements, new utilities, new functions, new uses him.
- to include new attributes to the product, for example, to give a new packing, a new design, new colors, new logo him.
- to send new line of product, for example, if our product is jeans for ladies, we can choose to send a line of shoes for ladies.
- to extend our line of product, for example, to increase the menu of our restaurant, or to remove a new type from champú for another type from hair.
- to send new mark (without needing removing from the market the one that already we have), for example, a new mark dedicated to another type of market, for example, one of major spending power.
- to include new services to the client, that offer to the client a greater benefit them of the product, for example, to at home include the delivery, the service of installation, new guarantees, new facilities of payment, a greater consultant's office in the purchase.
Strategies for the price
The price is the monetary value that we assigned to him to our products at the time of offering them to the consumers. Some strategies that we can design, related to the price are:
- to send to the market a new product with a low price, so that, that way, we pruned to obtain a fast penetration, a fast welcome, or pruned to make it quickly well-known.
- to send to the market a new product with a high price, so that, that way, we pruned to take advantage of the purchases done like product of the newness.
- to send to the market a new product with a high price, so that, that way, we pruned to create a quality sensation.
- to reduce the price of a product, so that, that way, we pruned to attract a greater customer.
- to reduce the prices below those of the competition, so that, that way, we pruned to block it and to gain market to him.
Strategies for the place or distribution
The place or distribution consists of the selection of the places or points of sale where our products will be sold or offered to the consumers, as well as in determining the form in that the products will be transferred towards these places or points of sale. Some strategies that we can apply, related to the place or distribution are:
- to offer our products via Internet, telephone calls, shipment of post office, views at home.
- to make use of intermediaries and, that way, to obtain a greater cover of our product, or increase our points of sale.
- to locate our products in all the had points of sale and having (strategy of intensive distribution).
- to only locate our products in the points of sale that are advisable for the type of product which we sell (strategy of selective distribution).
- to only locate our products in a single point of sale that is exclusive (strategy of exclusive distribution).
Strategies for the promotion or communication
The promotion consists of communicating, informing, to present or to remember the existence of a product to the consumers, as well as to persuade, to motivate or to induce its purchase or acquisition. Some strategies that we can apply, related to the promotion are:
- to create new the 2 supplies such as x1, or the one of being able to acquire a second product in the middle of price, by the purchase of first.
- to offer coupons or bonds of discounts.
- to flatter gifts by the product purchase certain.
- to offer discounts by amount, or discounts on and off.
- to create drawings or contests between our clients.
- to put newspaper announcements, magazines or Internet.
- to create traditional or electronic bulletins.
- to participate in fairs.
- to create tasting positions.
- to create activities or events.
- to support to somebody, some institution or some other company.
- to place advertizing announcements in vehicles of the company, or vehicles of public transport.
- it creates advertizing posters, posters, steering wheels, panels, pamphlets or calendars.
Labels: Concepts, Strategies of marketing, Marketing
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