The cc$bbs like marketing strategy

22 January 2010 - 16:01

The cc$bbs or to e-newsletter is own tool of the email marketing that consists of a publication distributed regularly via electronic mail to people who previously have subscribed to this one.

The publication of a cc$bbs, generally, concentrates in a subject of interest for the subscriber, and usually takes the form of an article (for example, an article on advice to realize something), the news (for example, the opening of the new premises or the approach of an event), a newness (for example, the launching of a new product or promotion), or a promotion (for example, coupons that can later be printed and be exchanged).

Generally, the alternative of subscription to a bulletin, appears in the page Web of a business (or that this is based on Internet or it is a physical business), and, also, the bulletin usually presents/displays the alternative of which the subscriber can annul his subscription at any time.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

Published in Marketing | No commentary”

Email marketing

19 January 2010 - 16:30

The email marketing is a form to realize marketing in Internet that consists of making use of the email or electronic mail like mass media to promote a product or service, or to maintain contact with a consumer and thus to create interest in this one by a business, or to try its loyalty.

The simple fact to send an email to a person with the purpose of to promote a product or service or can be considered like email marketing, but marketing is generally related to the email to the use of the cc$bbs or to e-newsletter, with the shipment of electronic mails to clients with the purpose of to maintain contact with them, or the shipment of massive electronic mails to a list of people with the purpose of to promote a product or service.

The cc$bbs to e-newsletter

The cc$bbs or to e-newsletter consists of a publication distributed regularly via electronic mail to people who have subscribed previously in this one.

Generally, the publication of a cc$bbs tries on a subject of interest for the subscriber, who can be conformed by articles, the news, new features, promotions, information on new products or promotions, etc.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

Published in Marketing | No commentary”

Marketing for Christmas

26 November 2009 - 22:20

Christmas is a good time for the businesses, the people not only usually buy the Christmas gifts or those products that allow them to spend good Christmas, but usually buy of everything, and they do not seem to have many repairs at the time of spending.

At this time the consumption and the sales generally increase, and if we are not preparations, we can let pass this opportunity and to leave them consuming they go away where the competition.

And so that it does not happen, we see next some advice of marketing who not only will allow us to be preparations for this time of Christmas, but they will allow to remove to him the maximum benefit us:

Christmas decoration

The first advice is most obvious and consists of realizing a good decoration of our business with Christmas reasons.

Labels: Advice, Strategies of marketing, Marketing

Published in Marketing | No commentary”

Promotions of sales

12 June 2009 - 16:33

The promotions of sales are incentives conformed by supplies, discounts, coupons, gifts, drawings, contests, advantages, etc.; that they have as an aim to promote the sale of products, inducing to the consumer to that is decided by the purchase.

We can to use promotions of sales at the time of to send new product, when sales have handicapped, when we want to be able the loyalty of the client, to make against the strategies of the competition, or at any time that we want to obtain a fast increase of the sales and, therefore, let grow the business.

But before sending a promotion of sales, we must make sure that we will be able to take care of all the clients require who it and who, obvious, the investment required for the implementation of the promotion, is compensated with the increase of the sales that it generates.

Next we see a list of some examples of promotions of sales that we can use, some of them we will not be able to use them for the type of business who we have, but can use them as guide or reference to create ours.

Labels: Strategies of marketing, Marketing, Promotion and publicity, Sales

Published in Marketing, Promotion and publicity, Sales | No commentary”

How to let grow a business

5 June 2009 - 17:07

To let grow a business means to increase to the number of clients or the amount of the sales.

For it we can, for example, create new promotions of sales, enable the personnel, improve the productive processes, design new products or redesign those that already we have, to offer extra services, etc.

But when it is spoken to let grow a business, reference to a significant increase of the customer or the sales is made generally.

And the main forms to obtain it are: to be associated with other companies, to take care of new types of consumers, to increase the points of sale, to penetrate in external markets, to improve the service to the client and to increase the publicity.

We see next an explanation of each of these strategies:

To be associated with other companies

To be associated consists of realizing alliances with other companies with the purpose of to obtain a benefit for which of not being through an association, it would not be possible to be obtained.

These alliances could consist, for example, in agreements to combine resources (for example, financiers, humans, technological), to combine productive functions (for example, processes, distribution of products), to share information (for example, knowledge of the market), to share channels of distribution or points of sale, or customer (for example, in case both companies have different types from products, but similar type of clients, and it allows us to offer our products to its clients, and she, its products to ours), etc.

Labels: Advice, Strategies of marketing, Management of businesses, Marketing

Published in Management of businesses, Marketing | 3 Commentaries”

Advice of marketing for small businesses

25 May 2009 - 22:24

We see next 10 advice dedicated to small businesses, advice who are related to the marketing, and that can help to increase to the customer or the sales us.

1. To specialize in a single type of product

Producing or offering a single type of product or service, will allow us to be expert or specialistic in which we do or we offer and, that way, to be able to offer to a product or service of good quality.

Specializing us in a single type of product, also will allow us to catch more clients, since these, when seeing us like experts or specialists, will have a lifted perception of the value of our products, and they will choose to us before to the competition.

, Specializing us in a type of product will even allow to increase our prices us, since the consumers are prepared to pay more if they consider that who produces or she offers products or services, is a specialist in which does.

Labels: Advice, Strategies of marketing, Marketing

Published in Marketing | No commentary”

Strategies of prices

1 May 2009 - 18:44

The price is the monetary value that we assigned ourselves to him to a product at the time of selling it, and strategies of prices are simply decisions that we took related at the cost of a product.

We see next which are the main strategies of prices that we can apply in the following situations: when we are going to introduce a new product to the market, when we have already fixed a price initial, and when we are going to offer a discount:

Strategies of prices for new products

When sending a new product to the market, we can use the following strategies:

• to fix a price to initiate relatively high so that, that way, to take advantage of the purchases done as product of the newness of the product, that is to say, to take advantage of it purchases done by consumers interested in the newness of the product, and who count on the economic capacity to acquire it; and, that way, to obtain majors utility margins. Once satisfied the demand of the objective public, it is possible to be diminishing the prices, and to look for to penetrate in new markets.

Labels: Strategies of marketing, Marketing, Product

Published in Marketing | 2 Commentaries”

Strategies of marketing before abrir a business

23 March 2009 - 20:03

Before inaugurating or abrir a business, a good strategy of marketing consists of announcing or promoting its quick opening.

The objective is to let know to the greater number of consumers than soon we are going abrir a new business.

That way, we will obtain that a “rumor is generated on the new business”, and a “atmosphere of expectation” is created.

In order to obtain it can use the following strategies:

• to place posters or announcements in the facade of the premises, being announced the quick opening, or the days that lack for her.
• to organize an event (not necessarily it must be one great one) like inauguration, where we could mount a small show or spectacle, and to distribute foods free to the guests.
• to distribute steering wheels in the zone, where we announce the quick opening of the business, and where we indicate the promotions (supplies or discounts) that we will offer the day of opening.

Labels: Creation of businesses, Strategies of marketing, Marketing, Promotion and publicity

Published in Marketing, Promotion and publicity | No commentary”