The cc$bbs like marketing strategy

22 January 2010 - 16:01

The cc$bbs or to e-newsletter is own tool of the email marketing that consists of a publication distributed regularly via electronic mail to people who previously have subscribed to this one.

The publication of a cc$bbs, generally, concentrates in a subject of interest for the subscriber, and usually takes the form of an article (for example, an article on advice to realize something), the news (for example, the opening of the new premises or the approach of an event), a newness (for example, the launching of a new product or promotion), or a promotion (for example, coupons that can later be printed and be exchanged).

Generally, the alternative of subscription to a bulletin, appears in the page Web of a business (or that this is based on Internet or it is a physical business), and, also, the bulletin usually presents/displays the alternative of which the subscriber can annul his subscription at any time.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

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Email marketing

19 January 2010 - 16:30

The email marketing is a form to realize marketing in Internet that consists of making use of the email or electronic mail like mass media to promote a product or service, or to maintain contact with a consumer and thus to create interest in this one by a business, or to try its loyalty.

The simple fact to send an email to a person with the purpose of to promote a product or service or can be considered like email marketing, but marketing is generally related to the email to the use of the cc$bbs or to e-newsletter, with the shipment of electronic mails to clients with the purpose of to maintain contact with them, or the shipment of massive electronic mails to a list of people with the purpose of to promote a product or service.

The cc$bbs to e-newsletter

The cc$bbs or to e-newsletter consists of a publication distributed regularly via electronic mail to people who have subscribed previously in this one.

Generally, the publication of a cc$bbs tries on a subject of interest for the subscriber, who can be conformed by articles, the news, new features, promotions, information on new products or promotions, etc.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

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The diversification

15 January 2010 - 15:18

The diversification in terms of personal finances is an investment strategy that consists of distributing the money in different investments, instead of for concentrating this one in a single investment or a single type of investment.

The diversification is a strategy widely recommended by the specialists, because the form is considered most effective to reduce or to control the risk at the time of investing.

If an investor decides to concentrate all their money in a single investment, runs the risk from which the investment obtains bad results and gets to lose part or the total of its money.

However, if he invests of diversified way he reduces or he diminishes the risk, since to lose their money, several of the acquired investments must have bad results at the same time.

All investment always entails a risk, generally, while more potential of yield offers an investment, major will be the risk that entails and, on the contrary, while less yield offers, minor will be its risk.

Labels: Personal concepts, Finances, Finances

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Rent determines and rent variable

14 January 2010 - 15:55

The rent concepts fix and variable rent is two concepts that are due to have well in clearly if we want to learn to invest our money correctly.

When rent speech determines and rent variable, reference to the rent is made generally that the assets financial or titles generate values (action, bonds, letters, etc.); nevertheless, these terms in fact are applied to the rent generated by any type of investment (including the saving systems).

Fixed rent

The rent fixes occurs in the investments where it is known beforehand (or at least in a level of acceptable prediction) which will be the rent flows that they will generate (which not necessarily must be constant or regular).

Example of rent investments fixes are the financial assets or titles values such as the bonds, the obligations, the letters, and the promissory notes; real estate in rent, and the systems of savings such as the deposits on credit and the accounts of saving.

Labels: Personal concepts, Finances, Finances

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The mutual bottoms

9 December 2009 - 16:02

A mutual bottom or investment fund is an investment alternative that consists of a bottom conformed by the voluntary contributions of money of contributor denominated natural and/or legal people, which is reunited by a Society Administrator of Bottoms.

This Society Administrator of Bottoms, in exchange for a commission, is in charge to administer and to invest to the money of the bottom in a diversified portfolio of financial instruments such as action, bonds, promissory notes, accounts of saving, deposits on credit, etc., by account and risk of the contributor ones.

When investing in a mutual bottom, the investor acquires a number of quotas of participation, which have a value that turns out to divide the patrimony of the bottom (the sum of the money of all the contributor ones) between the number of quotas in circulation. This value varies every day according to the fluctuations of prices of the instruments that compose the portfolio of investment of the bottom.

The gain (or loss) of the investment turns out to reduce the value of the quota of participation at the moment at which the investor decides to sell them, except the value of the quota at the moment in it bought which them, multiplied by the number of quotas that it owns.

Labels: Personal concepts, Finances, Finances

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Blog corporative

16 November 2009 - 21:58

Blog corporative or blog of company is blog where notes or the news related to a company are published, for example, they are written on the activities of the company, the events that organize or where it participates, its projects, their points of view, etc.; and where the consumers or readers of blog can interact with the company and offer their commentaries, opinions, impressions, suggestions, etc.

To count on blog corporative allows a company to obtain a two-way communication with its public; on the one hand it allows him to promote the company, the mark or the products that make or commercialize, and, on the other hand, allows him to obtain valuable data of the consumers as its impressions of the company or products, their suggestions or advice, their new tastes or preferences, etc.

If it is used correctly, blog corporative can become an effective tool of marketing, offering him to a company an effective promotion, generating to him an image positive, and granting such credibility to him, that hardly it could obtain through a paid publicity.

Labels: Concepts, Tools of business, Marketing, Businesses in Internet, Promotion and publicity

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Techniques of investigation of markets

28 October 2009 - 16:32

The techniques of investigation of markets, are technical, methods or forms to collect data or information necessary to realize an investigation of markets.

Between the main techniques of investigation of markets they are the survey, the interview, the technique of observation, the test of market, focus group and the sounding.

We see each of them:

The survey

The survey consists of a verbal or written interrogation that is realized the people to him from who it is desired to obtain the necessary data for the investigation.

When the survey is verbal becomes use of the method of the interview; and when it is written becomes use of the instrument of the questionnaire, which consists of a document with a listing of questions, which are made the people them survey.

Personal surveys can be realized (for example, in a corner or a commercial center), by telephone, via postal mail, or Internet (for example, through a page Web or via electronic mail).

Labels: Concepts, Study of market, Marketing

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Test of market

27 October 2009 - 14:48

An also well-known test of market like experimentation technique, is a technique of investigation that consists of trying to directly know the answer the people before a product, service, idea, publicity, etc., with the purpose of to obtain certain necessary data for an investigation.

Generally, a test of market is realized before the launching of a new product, with the purpose of to evaluate its acceptance or welcome, and thus to reduce the risk of introducing the new product to the market and that this one does not have sufficient demand.

When realizing the test of market, knows the acceptance, welcome, impression, reaction or behavior of the public before the new product and, on the basis of the results, power to determine if the launching of the new product is feasible, if it is necessary to make some changes before his launching, or if definitively the launching is not feasible.

Labels: Concepts, Study of market, Marketing

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