How to promote a virtual store

25 January 2010 - 17:38

To have a virtual store or tends online offers the possibility of counting us with million potential clients; but nobody knows of our business or reasons sufficient to buy our products, will be little probable that do not exist it does somebody it.

Reason why to be successful with a virtual store, it is not enough with having a good design or selling good products, but we must try a good traffic of visits towards our store, and also stimulate the consumer to that it buys our products. And the form to obtain it is through the promotion.

Next we see which are the main forms to promote a virtual store:

Positioning in finders

As a rule, most of the visits that a virtual store receives, come mainly from the finders (, Google), reason why the main form to promote a virtual store is trying a good positioning to him in the results search of these finders.

Labels: Marketing, Businesses in Internet, Promotion and publicity

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Words that sell

17 November 2009 - 17:16

The following are some words that the experts of marketing recommend to include in the promotion or publicity of a product, with the purpose of to stimulate the consumer to that it is decided by the purchase.

They are words that have the psychological power to induce the consumer to that it acquires a product or service and that, combined with a clear message and attractive, they can be an effective tool at the time of promoting or publicitar a product.

Whenever we promote our products or services, we must try to include these words in the advertizing or promotional message.

But when doing it, we must avoid to abuse its use, and try that they appear of natural form in the message, and not that seems that they have been put intentionally with the purpose of to influence in the consumer.

Labels: Marketing, Promotion and publicity, Sales

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Blog corporative

16 November 2009 - 21:58

Blog corporative or blog of company is blog where notes or the news related to a company are published, for example, they are written on the activities of the company, the events that organize or where it participates, its projects, their points of view, etc.; and where the consumers or readers of blog can interact with the company and offer their commentaries, opinions, impressions, suggestions, etc.

To count on blog corporative allows a company to obtain a two-way communication with its public; on the one hand it allows him to promote the company, the mark or the products that make or commercialize, and, on the other hand, allows him to obtain valuable data of the consumers as its impressions of the company or products, their suggestions or advice, their new tastes or preferences, etc.

If it is used correctly, blog corporative can become an effective tool of marketing, offering him to a company an effective promotion, generating to him an image positive, and granting such credibility to him, that hardly it could obtain through a paid publicity.

Labels: Concepts, Tools of business, Marketing, Businesses in Internet, Promotion and publicity

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Public relations in Internet

14 November 2009 - 16:30

A campaign of public relations can grant to a company the same effectiveness to him in the promotion of this one, that the one that him could grant a paid advertizing campaign.

Even, a good campaign of public relations, could allow a company to reach such amount of public and such credibility, that nor the best advertizing campaign than could to pay, it could offer him.

And, nowadays, due to the impact and the welcome that Internet is having, that better form to realize a campaign of public relations, that to do it in Internet.

A campaign of public relations in Internet (online), that simply consists of applying the concept of public relations in Internet, is a good opportunity to reach a great amount of hearing, with a minimum investment.

We see next which are the 3 main forms to make relations public in Internet:

Labels: Marketing, Businesses in Internet, Promotion and publicity

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Public relations for small businesses

4 November 2009 - 19:50

Usually one thinks that the public relations are only used by the great companies; nevertheless, the reality is that, with a minimum of investment, the small companies also can make use of this effective strategy of promotion.

A good campaign of public relations him can grant to a small business such effectiveness in the promotion of this one, like which it could grant the best paid advertizing campaign.

For example, obtaining that our business is reviewed by important mass media, us can grant such cover, that a small business probably never could occur the luxury to pay.

It is enough with a little creativity to make of the public relations a form economic and effective to promote our business.

Some forms to obtain it:

Labels: Marketing, Promotion and publicity

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10 requirements for an effective publicity

13 Julio 2009 - 21:27

These are the 10 requirements that all publicity must have so that she is effective, that is to say, so that it fulfills the proposed objectives and it generates the greater amount of possible sales:

1. To be attractive

The first requirement to obtain an effective publicity, is that this one is attractive, that is to say, that draws attention of the consumer it stimulates and it to make the purchase.

For it we can, for example, use showy designs, funny messages, original mottos, logos that hit, etc.

2. To be of good quality

So that the publicity has the effect waited for in the consumers, this one must be of good quality.

A publicity of good quality not necessarily means an expensive publicity, but, independent of the means that are used, this one must count on elements of good quality, for example, if publicity through pamphlets is realized, these must have a made good design and, in addition, the paper that is used in them, must be of a good material.

Labels: Marketing, Promotion and publicity

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Promotions of sales

12 June 2009 - 16:33

The promotions of sales are incentives conformed by supplies, discounts, coupons, gifts, drawings, contests, advantages, etc.; that they have as an aim to promote the sale of products, inducing to the consumer to that is decided by the purchase.

We can to use promotions of sales at the time of to send new product, when sales have handicapped, when we want to be able the loyalty of the client, to make against the strategies of the competition, or at any time that we want to obtain a fast increase of the sales and, therefore, let grow the business.

But before sending a promotion of sales, we must make sure that we will be able to take care of all the clients require who it and who, obvious, the investment required for the implementation of the promotion, is compensated with the increase of the sales that it generates.

Next we see a list of some examples of promotions of sales that we can use, some of them we will not be able to use them for the type of business who we have, but can use them as guide or reference to create ours.

Labels: Strategies of marketing, Marketing, Promotion and publicity, Sales

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How to register a mark

21 April 2009 - 18:41

The mark (or trade name) will be the name, term, word, sign, design or a combination of them that will allow us to distinguish our products or services of those of the competition and, simultaneously, to heighten our publicity, allowing us to persuade or to familiarize our products or service to the consumer.

In case we are safe in the election of our mark, and have great plans for her, it is very important we protect that it, that is to say, we register who it; that way, we will avoid that other companies can use the same mark or a similar, or that somebody wants to us to copy to take advantage the prestige of our mark.

Next we see the generic procedure or steps necessary to register a mark:

1. To go to the registry office of marks

The name of this office could vary from a country to another one, could be called the Office of Marks, the Office of Marks and Patents, the Office of Distinguishing Signs, etc.

2. To look for mark antecedents

Once in the office of marks, we must ask for a search of antecedents, that consists of a search of equal or similar marks to which we want to use, so that we make sure that an equal or similar does not exist to which we want to register.

Labels: Creation of businesses, Step by step, Product, Promotion and publicity

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