How to promote a virtual store

25 January 2010 - 17:38

To have a virtual store or tends online offers the possibility of counting us with million potential clients; but nobody knows of our business or reasons sufficient to buy our products, will be little probable that do not exist it does somebody it.

Reason why to be successful with a virtual store, it is not enough with having a good design or selling good products, but we must try a good traffic of visits towards our store, and also stimulate the consumer to that it buys our products. And the form to obtain it is through the promotion.

Next we see which are the main forms to promote a virtual store:

Positioning in finders

As a rule, most of the visits that a virtual store receives, come mainly from the finders (, Google), reason why the main form to promote a virtual store is trying a good positioning to him in the results search of these finders.

Labels: Marketing, Businesses in Internet, Promotion and publicity

Published in Marketing, Promotion and publicity | No commentary”

The cc$bbs like marketing strategy

22 January 2010 - 16:01

The cc$bbs or to e-newsletter is own tool of the email marketing that consists of a publication distributed regularly via electronic mail to people who previously have subscribed to this one.

The publication of a cc$bbs, generally, concentrates in a subject of interest for the subscriber, and usually takes the form of an article (for example, an article on advice to realize something), the news (for example, the opening of the new premises or the approach of an event), a newness (for example, the launching of a new product or promotion), or a promotion (for example, coupons that can later be printed and be exchanged).

Generally, the alternative of subscription to a bulletin, appears in the page Web of a business (or that this is based on Internet or it is a physical business), and, also, the bulletin usually presents/displays the alternative of which the subscriber can annul his subscription at any time.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

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Email marketing

19 January 2010 - 16:30

The email marketing is a form to realize marketing in Internet that consists of making use of the email or electronic mail like mass media to promote a product or service, or to maintain contact with a consumer and thus to create interest in this one by a business, or to try its loyalty.

The simple fact to send an email to a person with the purpose of to promote a product or service or can be considered like email marketing, but marketing is generally related to the email to the use of the cc$bbs or to e-newsletter, with the shipment of electronic mails to clients with the purpose of to maintain contact with them, or the shipment of massive electronic mails to a list of people with the purpose of to promote a product or service.

The cc$bbs to e-newsletter

The cc$bbs or to e-newsletter consists of a publication distributed regularly via electronic mail to people who have subscribed previously in this one.

Generally, the publication of a cc$bbs tries on a subject of interest for the subscriber, who can be conformed by articles, the news, new features, promotions, information on new products or promotions, etc.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

Published in Marketing | No commentary”

15 advice for one tend virtual successful

7 January 2010 - 13:56

We see next some advice related to marketing, who will do of our virtual store, a successful business:

1. Digital certificates

The consumers of Hispanic speech still have certain distrust when buying in Internet; not only they worry about his transactions, but also about the use that can be given its personal data.

Reason why a form of which to generate confidence is making use of some digital certificate that guarantees that the information of the client is not intercepted by third parties and it stays confidential. An example of these certificates is the certificates SSL that VeriSign offers.

2. Clear description of the company

Also, to avoid the distrust that can arise in the visitors to the store, we must realize a clear description of our company, which includes data such as the physical address and telephones.

It is little probable that somebody decides to buy to him to a virtual store that does not count on a clear information on this one.

Labels: Advice, Management of businesses, Businesses in Internet

Published in Management of businesses | No commentary”

To create one tends virtual

5 January 2010 - 19:45

The commerce in Internet increases to a vertiginous rate; more and more it increases the number of users of Internet, and more and more they increase the purchases realized via this means.

Reason why a good opportunity of business is to create a virtual store, or to sell the products that or we are selling in our business or physical company, or to sell new products and to initiate a new business.

Basically, a virtual store (or it tends online) is a page Web where products are exhibited, and offers the possibility that the visitors can buy them through payment via credit card. Once realized the payment, the product can be unloaded by the client, or it has been sent to him to his address.

In a virtual store they are possible to be sold all product class, although due to questions of security and habits, some do not get to be as much successful as others. Between sold products more in the virtual stores they are ebooks, software, articles to dress, discs, liquors, crafts, postal, gifts, etc.

Labels: Creation of businesses, Ideas of business, Businesses in house, Businesses in Internet

Published in Creation of businesses, Ideas of business | 1 Commentario”

Blog corporative

16 November 2009 - 21:58

Blog corporative or blog of company is blog where notes or the news related to a company are published, for example, they are written on the activities of the company, the events that organize or where it participates, its projects, their points of view, etc.; and where the consumers or readers of blog can interact with the company and offer their commentaries, opinions, impressions, suggestions, etc.

To count on blog corporative allows a company to obtain a two-way communication with its public; on the one hand it allows him to promote the company, the mark or the products that make or commercialize, and, on the other hand, allows him to obtain valuable data of the consumers as its impressions of the company or products, their suggestions or advice, their new tastes or preferences, etc.

If it is used correctly, blog corporative can become an effective tool of marketing, offering him to a company an effective promotion, generating to him an image positive, and granting such credibility to him, that hardly it could obtain through a paid publicity.

Labels: Concepts, Tools of business, Marketing, Businesses in Internet, Promotion and publicity

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Public relations in Internet

14 November 2009 - 16:30

A campaign of public relations can grant to a company the same effectiveness to him in the promotion of this one, that the one that him could grant a paid advertizing campaign.

Even, a good campaign of public relations, could allow a company to reach such amount of public and such credibility, that nor the best advertizing campaign than could to pay, it could offer him.

And, nowadays, due to the impact and the welcome that Internet is having, that better form to realize a campaign of public relations, that to do it in Internet.

A campaign of public relations in Internet (online), that simply consists of applying the concept of public relations in Internet, is a good opportunity to reach a great amount of hearing, with a minimum investment.

We see next which are the 3 main forms to make relations public in Internet:

Labels: Marketing, Businesses in Internet, Promotion and publicity

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To make money selling photos by Internet

30 October 2009 - 15:30

Either that you are a professional photographer, who the photography is your hobbie, or who simply you have a digital camera and you like to take photos, a form to make money doing what you like, is selling your photos in Internet through specialized sites that are in charge to sell your photos to publishers of magazines, designers of pages Web, businesses, or to any person whom it requires of images.

The general process to use these sites (well-known as banks of images) is to register us in them (to create an account), to raise some photos so that the administrators of to these evaluate them sites and decide if they approve to us like contribuidores, and then, in case of approving, to put our images in its catalogs, and to hope that they buy them to the visitors and to gain therefore a commission or percentage of the sale.

Perhaps with this form to make money, we do not get to make us millionaire, but probably we manage to make a good extra money; that yes, as long as our images are attractive and of good quality, and we manage to sell many of them.

Labels: Ideas of business, Businesses in house, Businesses in Internet

Published in Ideas of business | 2 Commentaries”