Blog corporative
16 November 2009 - 21:58
Blog corporative or blog of company is blog where notes or the news related to a company are published, for example, they are written on the activities of the company, the events that organize or where it participates, its projects, their points of view, etc.; and where the consumers or readers of blog can interact with the company and offer their commentaries, opinions, impressions, suggestions, etc.
To count on blog corporative allows a company to obtain a two-way communication with its public; on the one hand it allows him to promote the company, the mark or the products that make or commercialize, and, on the other hand, allows him to obtain valuable data of the consumers as its impressions of the company or products, their suggestions or advice, their new tastes or preferences, etc.
If it is used correctly, blog corporative can become an effective tool of marketing, offering him to a company an effective promotion, generating to him an image positive, and granting such credibility to him, that hardly it could obtain through a paid publicity.
Besides the mentioned advantages, other advantages to count on blog corporative are:
- it allows to promote the company, the mark or products of the company.
- it allows to maintain to the public abreast of the activities or events of the company, for example, the opening of the new premises, the launching of a new product, the new promotions of sales.
- it allows to obtain feedback of the clients, for example, to know his impressions before a new product.
- it allows to obtain suggestions or advice of the consumers.
- it allows to know the new needs, tastes or preferences.
- it allows to quickly respond the consultations, doubts or complaints of the consumers.
- it allows to humanize the relation with the consumers and thus to gain his confidence.
- it allows to advise or to advise to consuming on the purchase or the use of products of the company.
- it allows fidelizar to the client.
- it allows to generate and to maintain an image positive of the company.
- it allows to generate and to maintain a good credibility.
- it allows to attract more visits the page Web or virtual store of the company, in case this one counts on one.
Blog of company allows to obtain the mentioned advantages and all this with a minimum investment; being able to create we ourself blog through use of gratuitous systems such as Blogger or Wordpress, or contracting designers who are in charge of it; but always trying that blog counts on an attractive design, it is of easy navigation, and it has a good structure or organization.
Besides the mentioned requirements, others of the requirements on which it would have to count blog corporative are:
- it must count on an attractive and professional design; blog with a little esthetic design could give a bad image of the company.
- it must be of easy navigation and count on a good organization; blog disorderly could give the image of a company disorganized.
- it must be updated constantly; blog little updated, could give the image of a company neglected.
- it must treat interesting subjects that they foment the loyalty of the client.
- it must be writing in a clear language, paying special attention to the spelling; contents written with orthographic lack give a very bad image of the company.
- they are due to accept the critics of the consumers, and to never discuss with them.
- one is due to immediately respond the consultations, doubts, or complaints of the consumers.
Labels: Concepts, Tools of business, Marketing, Businesses in Internet, Promotion and publicity
Compártelo
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- Public relations in Internet
- The mark of a product
- The public relations in a company
- Concept of the publicity
- The promotion of the product
