Promotions of sales

12 June 2009 - 16:33

The promotions of sales are incentives conformed by supplies, discounts, coupons, gifts, drawings, contests, advantages, etc.; that they have as an aim to promote the sale of products, inducing to the consumer to that is decided by the purchase.

We can to use promotions of sales at the time of to send new product, when sales have handicapped, when we want to be able the loyalty of the client, to make against the strategies of the competition, or at any time that we want to obtain a fast increase of the sales and, therefore, let grow the business.

But before sending a promotion of sales, we must make sure that we will be able to take care of all the clients require who it and who, obvious, the investment required for the implementation of the promotion, is compensated with the increase of the sales that it generates.

Next we see a list of some examples of promotions of sales that we can use, some of them we will not be able to use them for the type of business who we have, but can use them as guide or reference to create ours.

Labels: Strategies of marketing, Marketing, Promotion and publicity, Sales

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Strategies of little ethical sales

3 March 2009 - 19:52

These are some of the strategies or practices of sales that realize the salesmen or companies at the time of wanting to convince the consumers to acquire their products, and that to a certain extent could be valid, but that we could consider at least ethical:

• to affirm that the promotion is on the verge of culminating, and that we must take advantage of it immediately before it finishes, when most probable is than this promotion just begins.
• to affirm that for being an old client or frequents, are going to leave to us a low price or to offer a certain promotion, when in fact this price or promotion is offered to him the same to everybody.
• to say that the product is about to run out itself, and that we must acquire it before it happens, when in fact still they are many products in warehouse.
• to say that we have left beneficiaries with a certain promotion or product, when in fact to this promotion or product it is offered to him to any person, for example, when it calls us to a bank to congratulate to us by to have approved for a loan, when in fact never we have asked for no.
• when they put a great announcement or poster very offering a product to a price below the habitual one, but down and with letters the small Lees who by the purchase of a product, we will be able to buy the second to the mentioned price above.

Labels: Sales

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How to begin to sell a new product

17 February 2009 - 19:03

Selling or sending a new product to the market, nowadays, due to the amount of competitors, and to the variety of products that offer, seemed to be a complicated task.

Nevertheless, if our product is of good quality and presents/displays a differentiation, that is to say, some innovation that makes it attractive and differentiates it to other products from the competition, us it will be made easier to initiate the sales.

In this summary we will see some forms of how we can initiate the sales of a new product:

To sell wholesale

It consists of selling our products in amount to other businesses, so that soon these are in charge to offer them to the final consumer (public).

For it we must leave to the market, or engage salesmen who are in charge of it, and visit other businesses offering to them our products.

When one is a new product, he is somewhat complicated to cash sell our products to them to these intermediary businesses, reason why an alternative is to grant credits or, in any case, dejárselos to them to consigment, that is to say, to leave our products them, and to be receiving as business is the intermediary them selling (and, once it increases the rotation of our products, to begin to sell to them on the credit).

Labels: Sales

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Advice on the use of the promotions of sales

10 December 2008 - 21:05

The use of the promotions of sales is a good strategy to promote our products, and thus, to increase our sales.

These consist of activities such as supplies, coupons, gifts, discounts and drawings, that have the purpose of stimulating the consumer to be decided by the purchase of our products or use of our services.

In order to know the definition some of them, as well as some examples, we invited to you to read the article the promotion of sales.

Meanwhile we see some advice or recommendations on the use of these promotions:

To define the conditions clearly

Before sending a promotion of sales, we must clearly define which will be the conditions and rules that the consumers will have to fulfill for being able to benefit from them and, that way, to avoid possible confusions, reclamations, complaints or annoyances in the consumer.

Labels: Advice, Marketing, Promotion and publicity, Sales

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The promotion of sales

10 December 2008 - 20:50

The Promotion of Sales consists of promoting a product or service, through use of incentives or activities destined to induce the consumer to be decided by the purchase.

These incentives or activities can be conformed by supplies, coupons, gifts, discounts, drawings, contests, prizes, samples free, advantages, etc.

We see next the concept of some of them, as well as some examples of how to apply them in our business:

Supplies

Supplies consist of proposals special that we do the consumer to him, for example, supply of which the consumer can take two products by the price of one, which an article by the purchase of another one can take free, or who can when buying a product, to acquire the second in the middle of price.

Coupons

The coupons consist of bonds or bonds that they give to the client owns who them, the right of being changed, being exchanged, or being used to obtain a benefit.

Labels: Concepts, Strategies of marketing, Marketing, Promotion and publicity, Sales

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Forms of sale:

3 December 2008 - 22:37

Three forms exist to sell a product: cash, the credit and consigment, we see next the concept of each of them, and then, some recommendations:

Cash sale

One occurs when a product is sold and the total of its value at the same moment of the transaction is received.

Sale on the credit

One occurs when a product is sold and it remembers acquire a part or the total of his value in a determined term, for example, to 30 days.

Sale to consigment

One occurs when a product to an intermediary is sold and it is received as the intermediary is selling the product to the final consumer.

A sale to consigment can occur, for example, in case we are a producing company of textiles and sell our products to a store (intermediary), which will sell products to the public as well; to this store we left a small assortment him of our products, and we visited soon it weekly receiving only by the products that it has sold the public.

Labels: Sales

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The closing of sales

3 December 2008 - 21:51

The closing of sales consists of the moment of which, after to have presented/displayed and to have argued our product the potential client we induce, it and we convince to say itself to make the purchase.

Then the potential client (sale prospectus) happens to become our client.

In order to close a sale, we must press the client nor never force the closing, but we must wait for the opportune moment, and soon induce it subtly.

We must be always kind at the moment at which the opportunity appears to induce the client to be decided by the purchase, often the client or wants to close the treatment and, if we did not notice ourselves of it, and we continued imputing new argumentations, we can inconvenience or bother the client, and cause that it changes to seem.

Labels: Sales

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The handling of objections

3 December 2008 - 20:52

The handling of objections consists of the capacity that has a person to do against the objections that can present/display a potential client at the time of trying to sell a product to him.

An example of an objection, can be when to a potential it says us client that the product that we are offering to him has seen, it in the competition a smaller price, or than does not count on a certain characteristic that to it would like that it had.

Every time we try to sell our product, the objections will always exist, because the perfect product does not exist before the eyes of the consumer.

They can have objections:

• to the price: when the client does not reunite the exigencies of economic order.
• to the product: when the client resists to change to the product or the mark that usually she buys, the product is not within its priorities of purchase, or the client does not find reasons sufficient to buy to realize it.
• to the company: when the client does not trust the business or company to which we represented.
• to the endorsement and it has supported of the product: when sale is not in agreement with the services of post that we offer to him.
• to the salesman: when the client does not trust the person who offers the product to him.

Labels: Sales

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