Words that sell

17 November 2009 - 17:16

The following are some words that the experts of marketing recommend to include in the promotion or publicity of a product, with the purpose of to stimulate the consumer to that it is decided by the purchase.

They are words that have the psychological power to induce the consumer to that it acquires a product or service and that, combined with a clear message and attractive, they can be an effective tool at the time of promoting or publicitar a product.

Whenever we promote our products or services, we must try to include these words in the advertizing or promotional message.

But when doing it, we must avoid to abuse its use, and try that they appear of natural form in the message, and not that seems that they have been put intentionally with the purpose of to influence in the consumer.

Labels: Marketing, Promotion and publicity, Sales

Published in Marketing, Promotion and publicity | 1 Commentario”

Blog corporative

16 November 2009 - 21:58

Blog corporative or blog of company is blog where notes or the news related to a company are published, for example, they are written on the activities of the company, the events that organize or where it participates, its projects, their points of view, etc.; and where the consumers or readers of blog can interact with the company and offer their commentaries, opinions, impressions, suggestions, etc.

To count on blog corporative allows a company to obtain a two-way communication with its public; on the one hand it allows him to promote the company, the mark or the products that make or commercialize, and, on the other hand, allows him to obtain valuable data of the consumers as its impressions of the company or products, their suggestions or advice, their new tastes or preferences, etc.

If it is used correctly, blog corporative can become an effective tool of marketing, offering him to a company an effective promotion, generating to him an image positive, and granting such credibility to him, that hardly it could obtain through a paid publicity.

Labels: Concepts, Tools of business, Marketing, Businesses in Internet, Promotion and publicity

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Public relations in Internet

14 November 2009 - 16:30

A campaign of public relations can grant to a company the same effectiveness to him in the promotion of this one, that the one that him could grant a paid advertizing campaign.

Even, a good campaign of public relations, could allow a company to reach such amount of public and such credibility, that nor the best advertizing campaign than could to pay, it could offer him.

And, nowadays, due to the impact and the welcome that Internet is having, that better form to realize a campaign of public relations, that to do it in Internet.

A campaign of public relations in Internet (online), that simply consists of applying the concept of public relations in Internet, is a good opportunity to reach a great amount of hearing, with a minimum investment.

We see next which are the 3 main forms to make relations public in Internet:

Labels: Marketing, Businesses in Internet, Promotion and publicity

Published in Marketing, Promotion and publicity | No commentary”

Advice on the use of showcases

12 November 2009 - 18:02

The showcase is an important element in the marketing of a retail business, mainly when this one is located in a zone with a good affluence of public.

An attractive showcase will draw attention of the consumer, it will give a good image him of the business, it will stimulate and it to that it enters to the premises and that acquires products.

Even, when a consumer does not get to enter the premises, an effective showcase will promote of such way products, that the consumer probably remembers them, and decides to return requires when them.

We see next some advice related to the use of showcases, that will help us to have an attractive and effective showcase:

• the exhibited products must be the novel and more attractive products.
• he is recommendable to show the prices of products.
• he is preferable not to exhibit the most expensive products.

Labels: Advice, Marketing

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Advice to have an attractive facade of business

11 November 2009 - 16:55

A form to attract new clients, mainly for businesses located in commercial zones with a good affluence of public, is having an attractive facade.

An attractive facade with a good design that combines the use of colors and other elements well, will draw attention of the consumer that journey by the zone, will offer a positive image him of the business, it will stimulate and it to that it enters to the establishment.

Some advice to have an attractive facade:

A good decoration

A form to make the facade attractive of a business, is trying a good decoration to him, which could mean the use of signboards, posters or decorative posters, that besides being decoration elements, they allow us to promote our products and to show our supplies.

In order to decorate a facade also we could use, for example, objects related to the subject of the business, lights of colors, plants (always having taken care of to maintain them in good state), etc.

Labels: Advice, Marketing

Published in Marketing | No commentary”

The process of the investigation of markets

9 November 2009 - 19:26

The investigation of markets consists of obtaining certain data coming from the market, soon to be analyzed and, on the basis of this analysis, to make decisions or to design strategies.

We can realize an investigation of markets, for example, to find the reason or solution to a problem, to know the feasibility to initiate a new business or of sending a new product to the market, of analyzing the consumers, of analyzing to the competition, of verifying a hypothesis of market, etc.

We see next each one of the stages that conform the process of the investigation of markets, along with a simple example, that will help us to obtain one better understanding:

1. To determine the investigation necessity

The first stage of the process of the investigation of markets consists of determining the necessity of the investigation, that is to say, to determine the reason for which it becomes necessary to realize an investigation.

Labels: Study of market, Marketing, Step by step

Published in Marketing | 2 Commentaries”

How to attract new clients a business

6 November 2009 - 15:43

These are some of the main forms to attract new clients a business in march:

To increase the publicity

To increase the publicity consists of increasing the exhibition of our advertizing message, for example, we can increase to the frequency or the times in which our announcement leaves published, to increase to the size or the duration of this one, increase to the number of means or advertizing channels to use, etc.

In order to increase the publicity, it is not necessary that we must realize a great investment; besides the traditional forms, many other forms exist to at low cost make publicity like, for example, announcing by Internet, making use of cc$bbses, to distribute steering wheels, to place posters, etc.

To change the publicity

Perhaps our business counts enough on publicity, but this one does not have the effectiveness due; perhaps for example, we are not using correct advertizing means and the message is not arriving suitably at our objective public, or perhaps the message is not sufficiently attractive.

Labels: Advice, Marketing, Sales

Published in Marketing, Sales | No commentary”

Public relations for small businesses

4 November 2009 - 19:50

Usually one thinks that the public relations are only used by the great companies; nevertheless, the reality is that, with a minimum of investment, the small companies also can make use of this effective strategy of promotion.

A good campaign of public relations him can grant to a small business such effectiveness in the promotion of this one, like which it could grant the best paid advertizing campaign.

For example, obtaining that our business is reviewed by important mass media, us can grant such cover, that a small business probably never could occur the luxury to pay.

It is enough with a little creativity to make of the public relations a form economic and effective to promote our business.

Some forms to obtain it:

Labels: Marketing, Promotion and publicity

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