How to attract clients

26 January 2010 - 18:06

Or that we finish mounting a business, or that our business or has been some time in the market, our objective always will be to attract clients our business.

What we will see next is a method to attract clients made up of 3 steps:

1. To create an attractive business

The first step to attract clients consists of creating an attractive business, that is to say, a business that draws attention, that creates interest, that attracts clients, and who cause that these decide to return.

Many forms exist to create an attractive business, next we presented/displayed the main ones to them:

• to offer a product of excellent quality: to offer a product of excellent quality consists of offering a product that satisfies the needs with the consumers, but who in addition, exceed their expectations.

Labels: Marketing, Step by step, Sales

Published in Marketing, Sales | No commentary”

How to promote a virtual store

25 January 2010 - 17:38

To have a virtual store or tends online offers the possibility of counting us with million potential clients; but nobody knows of our business or reasons sufficient to buy our products, will be little probable that do not exist it does somebody it.

Reason why to be successful with a virtual store, it is not enough with having a good design or selling good products, but we must try a good traffic of visits towards our store, and also stimulate the consumer to that it buys our products. And the form to obtain it is through the promotion.

Next we see which are the main forms to promote a virtual store:

Positioning in finders

As a rule, most of the visits that a virtual store receives, come mainly from the finders (, Google), reason why the main form to promote a virtual store is trying a good positioning to him in the results search of these finders.

Labels: Marketing, Businesses in Internet, Promotion and publicity

Published in Marketing, Promotion and publicity | No commentary”

The cc$bbs like marketing strategy

22 January 2010 - 16:01

The cc$bbs or to e-newsletter is own tool of the email marketing that consists of a publication distributed regularly via electronic mail to people who previously have subscribed to this one.

The publication of a cc$bbs, generally, concentrates in a subject of interest for the subscriber, and usually takes the form of an article (for example, an article on advice to realize something), the news (for example, the opening of the new premises or the approach of an event), a newness (for example, the launching of a new product or promotion), or a promotion (for example, coupons that can later be printed and be exchanged).

Generally, the alternative of subscription to a bulletin, appears in the page Web of a business (or that this is based on Internet or it is a physical business), and, also, the bulletin usually presents/displays the alternative of which the subscriber can annul his subscription at any time.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

Published in Marketing | No commentary”

Email marketing

19 January 2010 - 16:30

The email marketing is a form to realize marketing in Internet that consists of making use of the email or electronic mail like mass media to promote a product or service, or to maintain contact with a consumer and thus to create interest in this one by a business, or to try its loyalty.

The simple fact to send an email to a person with the purpose of to promote a product or service or can be considered like email marketing, but marketing is generally related to the email to the use of the cc$bbs or to e-newsletter, with the shipment of electronic mails to clients with the purpose of to maintain contact with them, or the shipment of massive electronic mails to a list of people with the purpose of to promote a product or service.

The cc$bbs to e-newsletter

The cc$bbs or to e-newsletter consists of a publication distributed regularly via electronic mail to people who have subscribed previously in this one.

Generally, the publication of a cc$bbs tries on a subject of interest for the subscriber, who can be conformed by articles, the news, new features, promotions, information on new products or promotions, etc.

Labels: Concepts, Strategies of marketing, Marketing, Businesses in Internet

Published in Marketing | No commentary”

Tendencies in the consumers for the 2010

25 December 2009 - 20:33

The following are some of the main tendencies that already are occurring in the tastes, preferences and behaviors of the consumers, and that hopes that they continue for this year 2010.

Considering these tendencies will allow us to adapt our products or services to the tastes, preferences and behaviors of the consumers who present/display these tendencies, and, on the other hand, will allow us to find opportunities of businesses that allow us to take advantage of them.

The main tendencies in the consumers for year 2010 are the following:

Search of a healthy life

A world-wide tendency that already has been occurring for some years and that probably last many years more, is the search of a healthy life.

The consumers are more and more conscious that living or it is necessary to take a healthful life that implies the practice of exercises or sports, the healthy food consumption and, even, the practice of a spiritual life.

Labels: Marketing

Published in Marketing | 4 Commentaries”

The illumination in a business

7 December 2009 - 18:46

The illumination is an important aspect in a business, an establishment little illuminated could be a psychological barrier for the consumer at the time of deciding to enter to this one, or could cause a diminution in the productivity of the workers; and, on the other hand, a too much illuminated business could be an annoyance for the client or the own employees.

On the other hand, a suitable illumination will stimulate the client to that once it enters to the establishment and, inside, will cause that it feels relaxed and, therefore, more prone to buy products; and, in addition, it will create a favorable atmosphere for the workers, who will feel more motivated and, therefore, will be more productive.

Generally it is recommended that the illumination of a business is neutral, although it often will depend on the type of business, for example, a restaurant where we want to create a cosy atmosphere could be advisable to count on a warm illumination, whereas a fast restaurant of food where we want that the client does not remain for a long time, could be advisable to count on a clear illumination and shining.

Labels: Advice, Management of businesses, Marketing

Published in Management of businesses, Marketing | 1 Commentario”

The 6 more common errors of marketing

30 November 2009 - 19:32

If your company is not obtaining the level of sales hoped, probably it must to some error that you are committing in marketing.

To commit an error in marketing can mean a stagnation or a diminution in the sales and, even, could get to mean the failure of the company.

Reason why we must identify and be kind to these errors of marketing, and always avoid them to as it gives rise.

And, for it, we see next which are the 6 more common errors of marketing committed by the companies, entrepreneurs or industralists:

1. Not to segment the market

A common error that usually they commit the companies is not to segment the market and to direct to its products or services to all the consumers conform who it.

They commit the error to think that all the public are similar or who their products or services could be successful with anyone of them.

Labels: Marketing

Published in Marketing | 2 Commentaries”

Marketing for Christmas

26 November 2009 - 22:20

Christmas is a good time for the businesses, the people not only usually buy the Christmas gifts or those products that allow them to spend good Christmas, but usually buy of everything, and they do not seem to have many repairs at the time of spending.

At this time the consumption and the sales generally increase, and if we are not preparations, we can let pass this opportunity and to leave them consuming they go away where the competition.

And so that it does not happen, we see next some advice of marketing who not only will allow us to be preparations for this time of Christmas, but they will allow to remove to him the maximum benefit us:

Christmas decoration

The first advice is most obvious and consists of realizing a good decoration of our business with Christmas reasons.

Labels: Advice, Strategies of marketing, Marketing

Published in Marketing | No commentary”